Earlier quoted context omitted.
It replaces the millions of ads and trackers on the web with exactly one ad, which is as you say on the new tab screen, that you can turn off in the settings. There is also Brave Rewards, something that pays you for viewing ads but is disabled by default and can be totally hidden through another setting. This straightforward set-up isn't something I feel deserves the number of negative comments I see on here. The ben…
Because it took lots of fights to get the Brave team to 1) allow disabling ads and 2) allow disabling Brave Rewards, neither of which anyone wanted and went against the whole concept of "Brave, the ad-free browser" to begin with.
This type of advertising doesn't go against any of Brave's principles. The user is in control. Trackers and their ads are blocked by default as these harvest user data and more.
Brave's alternative, privacy-preserving advertising model is based on user-control and consent. The user decides whether or not they will participate, and to what degree. And, the user's data is never sent off-device; users are rewarded (with 70% of the associated ad revenue) for their attention rather than their data or actions.