This strongly reminds me of Kornhauser’s three levels of social relations (
Politics of Mass Society, 1959):
> We can conceive of all but the simplest societies as comprising three levels of social relations. The first level consists of highly personal or primary relations, notably the family. The third level contains relations inclusive of the whole population, notably the state. The second level comprises all intermediate relations, notably the local community, voluntary association, and occupational group.
Etc., the argument being that much of the socially important parts and ills of industrialization, urbanization, and the ensuing mass society are reducible to the dissolution of the second level and the transferral of its customary characteristics and behaviours (strong attachment, group identity, and so on) to the third.
But that’s mostly me channelling my history teachers, not original thought, so maybe someone who actually knows this stuff can say more.
Lest this be perceived as doomsaying, let me mention that Russian-language LiveJournal seemed to retain that small-town feel up until the very end (early 2010s) despite the considerable number of readers and commenters (thousands of readers for the most popular post on a slow day—much less than on Facebook, much more than you could ever possibly know). Possibly that’s because the number of writers (worth following) was much smaller, due to the higher effort required for long-form posts.
Again, people with more experience in older online communities should know more about this, as that was the only thriving one I experienced personally.