Which leads us back to trip planning. How often do people really plan trips? For the typical working adult, probably once or twice a year if you're lucky. In fact, Americans are notorious for shirking vacation, clocking the lowest rates of vacation on the planet. Twice a year just doesn't cut it. This is something I've thought about before. European friends I've met put a lot more thought into destination "discovery"…
I don't think this is a US vs Europe thing. There are a LOT of Europeans who go to the same exact beach in southern Europe every single year. Take any RyanAir flight from the UK to Spain, and you will see that the average passenger is not exactly the educated elite who have put a lot of thought into their trip.