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Court issues permanent injunction in Epic vs. Apple case

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Re: Court issues permanent injunction in Epic vs. Apple case

#91

I'm really happy to see this moving forward, but I loathe the potential future landscape. Every fortune 500 is going to immediately pivot to their own IAP options which will make my life harder compared to Apple Pay. I'm hoping with this movement, tools like Stripe/Paddle will develop some better IAP flows to make it as easy as possible. Adding my card information to 50 different in-app wallets does not sound appeali…

> Adding my card information to 50 different in-app wallets does not sound appealing to me, despite the win for consumers and developers.

Apple will probably pivot quickly to allowing you to use Apple Pay for this. A small commission and metadata is better than nothing at all.

Re: Court issues permanent injunction in Epic vs. Apple case

#92

Reading this, I cannot help but imagine someone at Apple thinking to themselves "I wish we had granted Epic an exemption like we did with Netflix". The court proceedings and the documents that they were required to disclose were surely bad for PR and now it looks like they won't even keep the monetary benefits.

Fortnite will come and go but Unreal Engine will be generating revenues forever.

Epic are more motivated by transferring the excess profits of Apple into modest profits for developers, who then redistribute 5% of their revenues (as part of the Unreal Engine license) back to Epic.

I wonder if Epic will sue Steam and console developers next...

Epic sells Unreal to Sony and Microsoft, so suing them is probably unlikely. But Valve could definitely be the next target.

Re: Court issues permanent injunction in Epic vs. Apple case

#93

Personally, I am surprised at all the anti-competitive actions Apple has been able to get away with over the years: Bundling the OS with hardware Enforcing an App store Dictating/Castrating Browser on mobile And the list goes on. I'm not saying this as a ding on Apple products, because I genuinely appreciate them, but I think at the same time Apple has resorted to creating roadblocks rather than innovating.

If Apple were a minor player, would the things you describe still be anti-competitive?

Re: Court issues permanent injunction in Epic vs. Apple case

#94
post #48

This would be very good news if it sticks! But since Apple is known to refuse store submissions for opaque reasons, what would stop them from retaliating against apps that provide links to external payment processors with vague unrelated reasons? I would not put that past them. Also, I hope the anti-monopoly part gets picked up at the federal level; no one can deny Apple & Google are de-facto duopoly.

It's possible but it will be hard to get away. If there's an official policy to do it, there might be whistleblowers or people might notice patterns. If that happens, courts tend to take a very dim view of what they see as intentional retaliation or creative workarounds to not follow the court orders. The court might first tell Tim Cook to appear in court to answer what exactly happened and who decided to do it.

Re: Court issues permanent injunction in Epic vs. Apple case

#95

Reading this, I cannot help but imagine someone at Apple thinking to themselves "I wish we had granted Epic an exemption like we did with Netflix". The court proceedings and the documents that they were required to disclose were surely bad for PR and now it looks like they won't even keep the monetary benefits.

Uh, didn't it always seem like Epic was itching for a fight no matter what happened? That's the impression I got from the case but I also didn't follow it super closely.

Re: Court issues permanent injunction in Epic vs. Apple case

#96

Earlier quoted context omitted.

Yeah, agree. I think this would kill the App Store model. It's surprising that the stock only dipped by 2%. What am I missing?

Why would the app store model stop working? Paying through the app store has a direct benefit to usability. Before in app purchases the app store model worked fine. Even if the Epic lawsuit goes completely off the rails and Apple is forced to allow external app stores on iOS, they can still maintain a profitable app store if they provide the best experience to end users. Building an app store is very hard, and convin…

> if they provide the best experience to end users

I don't think they can. Their DNA on this evolved as a monopoly. They won't be able to compete, they will be slow and boring while clever people will overpower them.

Re: Court issues permanent injunction in Epic vs. Apple case

#97

I'm really happy to see this moving forward, but I loathe the potential future landscape. Every fortune 500 is going to immediately pivot to their own IAP options which will make my life harder compared to Apple Pay. I'm hoping with this movement, tools like Stripe/Paddle will develop some better IAP flows to make it as easy as possible. Adding my card information to 50 different in-app wallets does not sound appeali…

It would be hilarious if the end result was iOS users no longer being as valuable to app developers, if the ecosystem just starts to feel sketchy and people stop spending as freely on it. I don’t think it’s likely, but it feels plausible enough to lol at the idea.

Re: Court issues permanent injunction in Epic vs. Apple case

#98

I'm really happy to see this moving forward, but I loathe the potential future landscape. Every fortune 500 is going to immediately pivot to their own IAP options which will make my life harder compared to Apple Pay. I'm hoping with this movement, tools like Stripe/Paddle will develop some better IAP flows to make it as easy as possible. Adding my card information to 50 different in-app wallets does not sound appeali…

Just to be clear here (and this fact doesn't really detract from your point) - Apple Pay is very different to Apple's In App Purchases. Apple Pay can be used anyhere, and it could still be used if a company rolls their own purchase system on their website that they link to from the app. Apple only gets a very minor % cut of Apple Pay transactions, from the bank, compared to Apple IAP where Apple gets 30% from the dev…

> and it could still be used

But it's not guaranteed to be, which is a huge loss for the app store IMO.

Re: Court issues permanent injunction in Epic vs. Apple case

#99
> Dr. Hanssen’s survey is also severely flawed and ultimately unreliable. First, he reports that 30- 43% of respondents “regularly” use a Microsoft Windows phone even though Microsoft had 0% market share in smartphones in 2018 and no longer sells phones.

Apple with their completely truthful experts here.

Re: Court issues permanent injunction in Epic vs. Apple case

#100

This is somewhat surprising to me. I thought Epic had a reasonable chance of getting an eventual win on some points, or in getting enough attention that regulators stepped in. I also thought Apple had a pretty decent chance of winning. But I did not think that Epic had a particularly strong chance of getting an injunction like this. I hope that the takeaway people take from this is "it's tricky to guess what a judge…

The judge literally hinted at this exact outcome during the hearings, back in May:

https://www.bloomberg.com/news/articles/2021-05-12/epic-appl....

It's not a surprising outcome whatsoever if you followed the trial.

Apple's recent concession on this was reading the room and realising this is the likely outcome.

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