To clarify, the poster is making $1,129 in rent per thousand views of his property page on Airbnb (as opposed to, say, craigslist). He is not trying to suggest that advertising (something besides his property) earns any revenue.
My Airbnb page generates a $1,129 CPM
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Re: My Airbnb page generates a $1,129 CPM
#12Are you saying you are generating revenue from something other than people renting out rooms?
No, it's just renting out the rooms. I know the "CPM" analogy doesn't really fit perfectly but the point is that the Airbnb service is so effective at driving traffic it makes me more than a dollar per pageview on avg. Of course it's their site but you can think of it sort of like an e-commerce platform where I can open a store and sell my extra space. It works super well.
Ok. Now it makes sense. I had the same question others had. I think you're saying if the money you earned from renting were divided by the visits to your listing, you'd end up with the number you posted.
Question, are you breaking even (rent - sublet earnings)?
Re: My Airbnb page generates a $1,129 CPM
#13Just checked out my Airbnb stats, they're equally impressive.
All Page Views: 246 Money Earned: $1,249 Total Bookings: 2 So less than 1% conversion rate though.
Re: My Airbnb page generates a $1,129 CPM
#14that's like saying that your car dealership website generates $20,000 CPM because they sold a car from their website. CPM would be for AirBNB and they make a lot less than that.
It does points out how valuable and high quality their traffic is though
Re: My Airbnb page generates a $1,129 CPM
#15This might just be my conspiracy radar turned to 11, however, it seems very suspect that a blog with only 1 post ever, is using that post to rave about AirBnB right in the middle of their storm.
I want to supplement this by saying I really admire AirBnB and have no doubt that they will over come this security lapse with the killer product and marketplace they've built. However, this suspicious orphan blog post has my BS antennae throwing out sparks.
Re: My Airbnb page generates a $1,129 CPM
#16Good job on the earnings but there's not a whole lot we can take away from the CPM figure. I'm not sure there is anything to compare it to besides other AirBnB listings and the only other data point we currently have is an order of magnitude better (246/$1129).
Re: My Airbnb page generates a $1,129 CPM
#17Are you saying you are generating revenue from something other than people renting out rooms?
No, it's just renting out the rooms. I know the "CPM" analogy doesn't really fit perfectly but the point is that the Airbnb service is so effective at driving traffic it makes me more than a dollar per pageview on avg. Of course it's their site but you can think of it sort of like an e-commerce platform where I can open a store and sell my extra space. It works super well.
The CPM term is misleading.
Re: My Airbnb page generates a $1,129 CPM
#18I'm not sure it translates. I've got a place, listed on AirBnB which is almost always available for rent. It's a vacation home. http://www.airbnb.com/rooms/59577
We've had 458 page views and made $262. Hardly astonishing. We do rent it locally through a property manager, they get much fewer page views, but have repeat clients and make us $5k to $10k per year. At least in South America, AirBnb might as well not exist at all. Nobody uses it to rent.
Re: My Airbnb page generates a $1,129 CPM
#19that's like saying that your car dealership website generates $20,000 CPM because they sold a car from their website. CPM would be for AirBNB and they make a lot less than that.
It does points out how valuable and high quality their traffic is though
is it though? No way to tell with one data point. We'd need to at least compare that to 1000 page views on Craigslist.
Re: My Airbnb page generates a $1,129 CPM
#20Are you saying you are generating revenue from something other than people renting out rooms?
No, it's just renting out the rooms. I know the "CPM" analogy doesn't really fit perfectly but the point is that the Airbnb service is so effective at driving traffic it makes me more than a dollar per pageview on avg. Of course it's their site but you can think of it sort of like an e-commerce platform where I can open a store and sell my extra space. It works super well.
The title is so obnoxious that I flagged your post. Also, I'm pretty tolerant of linkbait. This just takes it to the extreme.