I noticed a trend of youtube now where the entire video is some sort of setup for a product. It will start off with some emotionally charged story about some personal struggle, and you're like okay this person is being so genuine sharing, the hard time they're going through. And you're feeling empathy. But it ends with some ad for some bullshit online coaching. Its just so off putting. Reminds me off that hot waitress in Mexico that does a shot of Tequila with you because you think she likes you. Later before you leave you find out it was like $40 for that shot. And the bouncer will kick your ass if you don't pay. The betrayal is real.
Paid influencers must label some posts as ads, German court rules
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Re: Paid influencers must label some posts as ads, German court rules
#42Why does YouTube or Instagram tolerate sponsored content? They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.
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Re: Paid influencers must label some posts as ads, German court rules
#43Why does YouTube or Instagram tolerate sponsored content? They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.
Why wouldn't they? It doesn't really hurt them.
When viewers see Youtube ads, they'll be annoyed with Youtube. But when viewers see sponsored content, they'd be annoyed with the content creator. So Youtube won't get the extra flak.
Re: Paid influencers must label some posts as ads, German court rules
#44US law already requires influencers to disclose ads. (And the FTC says that US law includes foreigners whose audience is reasonably likely to include Americans)
https://www.ftc.gov/tips-advice/business-center/guidance/dis...
Re: Paid influencers must label some posts as ads, German court rules
#45Earlier quoted context omitted.
Many children can't.
Children shouldn't use social networks without adult supervision.
That's not how the real world works though. I was raised by the internet because both my parents had to work nonstop just to keep a roof over our heads. We'd need to make a lot of changes to how society functions to allow for that level of parenting.
But hey I turned out okay! (Not really)
Re: Paid influencers must label some posts as ads, German court rules
#46Earlier quoted context omitted.
I follow some somewhat popular accounts who occasionally advocate for a product they enjoy even though they aren't being paid to. It would be nice to know for sure when the sentiment is legitimate or bought.
The result is that those influencers will be paid under the table and won't label their posts as ads.
That's literally the point of this thread, to make that illegal since the only valid meaning of under the table is illegally paying a wage.
Re: Paid influencers must label some posts as ads, German court rules
#47Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.
It's typically the type of stuff that ends up becoming an EU norm.
Re: Paid influencers must label some posts as ads, German court rules
#48In Spain influencers are regularly breaking up to 6 laws by hiding they are doing ads. This is a great video, but in Spanish ofc:
Re: Paid influencers must label some posts as ads, German court rules
#49Tom Scott makes a good video on this subject: https://www.youtube.com/watch?v=L-x8DYTOv7w
> Around the world there are regulations for "influencers", for people with a large audience on platforms like YouTube, or Instagram, or TikTok. Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But.. why does no-one on TV, or film, or anywhere else have to do that? That's a quote from near the beginning of his video. Tom Scott is suppo…
The "anywhere else" just isn't true. Ads on TV as well as in the printed press and large online platforms are labeled either by law or more or less formal agreements between these publishers.
The same is true for "native content" which tries to blend into the site with design and format, but is still clearly labeled as being "sponsored by BP" or whatever.
Journalists at quality publications aren't allowed to accept anything of actual value. So books for reviews are ok, but you aren't going to keep that Mercedes. For car reviews specifically, I remember seeing notes on them explaining that the publication paid travel expenses or that they accepted the invite to some luxurious event.
It's really only the entertainment sector, especially US movies and series, that does product placement.
Re: Paid influencers must label some posts as ads, German court rules
#50Isn't there a jurisdictional problem here? I can't imagine anyone outside of Germany paying any attention to this.
I believe this is most common in the teenager-focused segment, especially young girls and cosmetics? That demographic will tend to prefer domestic content because the language still makes a difference at that age and fashion/products/culture are not completely universal.