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Paid influencers must label some posts as ads, German court rules

reuters.com

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Re: Paid influencers must label some posts as ads, German court rules

#13
post #9

Earlier quoted context omitted.

I follow some somewhat popular accounts who occasionally advocate for a product they enjoy even though they aren't being paid to. It would be nice to know for sure when the sentiment is legitimate or bought.

Is it still a sentiment if it is bought?

Most ads include feigned sentiment, in my experience.

Re: Paid influencers must label some posts as ads, German court rules

#14
post #3

If you cannot see by yourself when an "influencer" is showing you an ad you are not the sharpest tool in the shed

Many children can't.

Many children are "influencers", often with parental support.

It's a very weird world out there.

Re: Paid influencers must label some posts as ads, German court rules

#15

Why does YouTube or Instagram tolerate sponsored content? They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.

Sponsored content isn't locked in to YouTube

The second they ban it all the creators that can afford to will jump ship. YouTube knows the creators that can afford to jump ship are also the ones keeping their lights on

I have no idea the legal situation but I'd also imagine there'd be a safe harbour challenge in there somewhere too

Re: Paid influencers must label some posts as ads, German court rules

#17

Why does YouTube or Instagram tolerate sponsored content? They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.

Sponsored content is the main income for creators, so if a platform banned it there would be a mass exodus and they'd lose their dominance.

Re: Paid influencers must label some posts as ads, German court rules

#18
post #12

Good. I'd love if we could go further and make requirements to disclaim if a photo's structure has been digitally altered. Combining these two would be very effective in increasing clarity of content online.

This is tough.

Phones do a lot of magic already.

Re: Paid influencers must label some posts as ads, German court rules

#19

Why does YouTube or Instagram tolerate sponsored content? They don't get a cut from a sponsored video or product placement, and their dominance in the advertising space means this is also cutting into their ad revenue.

True, but banning it would mean a drop in engagement with the platform, which would in turn hurt YouTube/Instagram's profits.

That's my guess.

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