What stops Google, Microsoft, etc from doing the same if Cohere's solution gains traction?
I think during a gold rush, it's good to sell shovels even if can't be the leading shovel sales outlet in town.
I think we're at a point where new NLP techniques will create a lot of value, but it's still hard to tell in advance which cases the current techniques can do well enough to be worthwhile, and in which cases they'll be kinda cool but not effective and so we'll continue to require humans to be involved catching errors. While we sort that out, a lot of companies will need to take a few stabs at trying to get some new model to work for their problems.