Earlier quoted context omitted.
> It didn't matter what their UX or uptime was or how smooth their video codecs, they didn't have enough content I wanted to watch. Netflix has developed a novel data system (as evidenced by papermill) that is likely responsible for countless decisions that manifested the content which brought you back. I don't know first hand but I suspect data is integrated into their everyday processes in ways most companies can't…
And Disney/Pixar is constantly pushing the bleeding edge of computer animation and CGI special effects. Is Disney a technology company?
Even outside of movies they have significant care to innovate and push the boundaries, for instance in theme park animatronics or toys in general.