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Netflix is not a tech company (2019)

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Re: Netflix is not a tech company (2019)

#181
"Tech company" is arguably a term whose meaning has shifted into the domain of common popular agreement, away from any rigorous first-principles definition.

It would be equally futile to say "Betsy's Diner may serve coffee, but it isn't a cafe; it's mainly just a sandwich and pastry shop." Or, "Fritz's Foods may sell a few items in bulk, but it isn't a grocer; they mainly sell individually-packaged items."

Re: Netflix is not a tech company (2019)

#182

> The tech has to be good - but, it’s still all about the TV. If Netflix was only showing reruns of Frasier and Ally McBeal no-one would have signed up I think this is always a bit of a silly argument. If Netflix was showing everything, but the tech was terrible, no one would've signed up. You need both.

I'd disagree considering there's more than a few streaming platforms with sub-par tech. Hulu is quite buggy, as is HBO Max. Criterion Channel is literally just Vimeo and didn't even have working closed captioning until recently.

Delivering streaming content at all is pretty remarkable.

Re: Netflix is not a tech company (2019)

#183
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Earlier quoted context omitted.

> serving several thousand VODs and that problem is solved You're kidding right? You think this problem is solved? Try using HBO. A tech company is any company that understands it can leverage technology effectively to run a more efficient organization. They treat tech as the way to solve problems rather than throwing people at the problem.

Could you clarify? I subscribe to HBO Max and it works fine.

I wonder if that commenter meant HBO Go? HBO tech has had an interesting history.

First came HBO Go. This was the online streaming for those with HBO as part of a standard cable package. Apparently it was built on a .Net stack and had huge problems.

HBO Now is the service created for standalone sales of streaming. Apparently it had a completely different tech stack because of issues with HBO Go. Apparently it came from the same people who did the streaming services for MLB (Major League Baseball)> In my experience it was very good.

HBO Max is the expanded and updated content ecosystem that came with the merger. I don't know what the tech stack here is. I suspect it's just incremental changes to HBO Now but that's just a guess.

Perhaps the commenter was referring to HBO Go's problems as evidence that serving VODs isn't "solved". To clarify, I mean "solved for Netflix".

Re: Netflix is not a tech company (2019)

#184
post #148

Here's the framework I use: "tech companies" are those where tech still plays a significant factor in the growth of the company such that it's important to an executive level. Example: Google is still a tech company. As much as some might view search as "solved" (just like it was when Google was founded I might add), search continues to get better. Tech still plays a significant role in the actual core business (ie a…

I would hazard to say that a sufficient (not a necessary) condition for a company to be a "tech company" is its tech being hard to replicate, that is, far from a commodity.

Google is a tech company because both the search and the ads networks are hard at the planet scale; we can see how hard it is to compete.

Same applies to e.g. Twitter or Uber. It applies much less to, say, Reddit, or eBay, or Craiglist; their tech is secondary to their existing network effects.

A company like GrubHub definitely has a strong tech branch, but the tech is secondary to its delivery network and restaurant contracts.

A company like CNN, equally, must have a strong engineering / IT branch, but it's so secondary it feels totally invisible, and everyone sees them as a "media company", not a "tech company".

Re: Netflix is not a tech company (2019)

#185

Earlier quoted context omitted.

Eh, as a user Netflix original content is a large part of why I still have a subscription. I used Netflix back when it was mailing me DVDs, and loved the online streaming back in the halcyon days when it seemed like they had everything . Then came the dark days when content owners began pulling their IP from Netflix and scattering it all over the internet behind a dozen different options that offered them more money…

> It didn't matter what their UX or uptime was or how smooth their video codecs, they didn't have enough content I wanted to watch. Netflix has developed a novel data system (as evidenced by papermill) that is likely responsible for countless decisions that manifested the content which brought you back. I don't know first hand but I suspect data is integrated into their everyday processes in ways most companies can't…

This is a little bit hyperbole don't you think? I think companies with means these days just invest in this sort of technology because that's what you do in business now. Target is a department store but I wouldn't be surprised to learn they are hiring pure machine learning researchers too and doing remarkable things with data as well, same goes for any large company. 60 years ago you had large companies operating complex switchboards in their offices but you would never call these businesses telephone companies even though they operated their own internal telephone network. That sort of technology was just a tool of the trade, just like data science is now for large companies. I wouldn't call netflix a technology company when literally every large video production company is investing in the same things and trying to hire the same sort of talent, and you wouldn't call MGM or warner brothers a technology company either.

Re: Netflix is not a tech company (2019)

#186

Earlier quoted context omitted.

I think it is pretty easy to define tech company. Is the IT/Software Dev a profit center or a cost center, easy as that.

What about companies that aren’t remotely profitable at all? Isn’t that a huge portion of notable tech companies?

Better term would probably be revenue driver, which is typically what is meant by "profit center." In other words, IT brings sales contracts through the door.

Re: Netflix is not a tech company (2019)

#187

Earlier quoted context omitted.

If it's solved, why is the UI for any other content streamer as seamless on my roku as the Netflix one. All the others, I might as well be using a 13 channel rotary dial still. Even Prime sucks, just try rewinding or fast forwarding a minute and see how frustrating that is.

The problem is, for consumers, these minor technical issues don't matter as much as the content on the platforms. Yes, Netflix works much more smoothly than HBO, but we don't choose Netflix over HBO because of the quality of the video streaming app, but for the shows we actually want to watch.

I don't think this is true; I definitely choose YouTube / Netflix over e.g. Amazon Prime just to browse for new shows as the UI/recommendations are way better. This affects my watch time significantly.

Re: Netflix is not a tech company (2019)

#188

> The tech has to be good - but, it’s still all about the TV. If Netflix was only showing reruns of Frasier and Ally McBeal no-one would have signed up I think this is always a bit of a silly argument. If Netflix was showing everything, but the tech was terrible, no one would've signed up. You need both.

Especially when you consider before netflix made content and first got its subscribers, it was just showing reruns of shows like Frasier. Cheaper to get through a box set on a netflix subscription than at the video store.

Re: Netflix is not a tech company (2019)

#189

Earlier quoted context omitted.

Most people wouldn't consider car companies tech companies, but they definitely do R&D and directly sell the technology that results from that inside their cars. Probably because people don't even have a good definition of "tech". Everything we use is tech. Even books. Some of it is old, some of it is new. But people's definition of tech mostly centers around when they were born. As a software developer, I mostly car…

Everybody I know considers a car company a tech company. I think there exists a strange Silicon Valley definition of tech out there. But maybe my German bias shows. I mean, most of the stuff in SV barely qualifies as tech.

> Everybody I know considers a car company a tech company

I have never heard that. Car companies are mostly manufacturing, that is the major part of their organizations and what drives their decisions. They have big engineering teams, but they have way bigger teams working at factories. If you had a company just creating car designs and selling those to manufacturing companies it would be a tech company, but the current ones aren't.

Re: Netflix is not a tech company (2019)

#190
post #183
post #160

Earlier quoted context omitted.

Could you clarify? I subscribe to HBO Max and it works fine.

I wonder if that commenter meant HBO Go? HBO tech has had an interesting history. First came HBO Go. This was the online streaming for those with HBO as part of a standard cable package. Apparently it was built on a .Net stack and had huge problems. HBO Now is the service created for standalone sales of streaming. Apparently it had a completely different tech stack because of issues with HBO Go. Apparently it came fr…

The UI of HBO Max on an Apple TV is entirely befitting of AT&T - it makes me want to watch anything else because of how bad scrolling is because they insist on using their own crapware instead of the platform-native software.
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