Consistent Fitness – Get Six Pack Abs in 16 Weeks

Hey HN!

This is Joe (nezaj) and Stopa (stopachka). Both of us are Clojure hackers [1]. For the last few years, we’ve been on a journey to “get six pack abs”. To do this, we hired a personal trainer, created a mini-community within our friend group, and built custom tools for ourselves, to create a sort of “Datadog for our fitness”.

3 months ago, we had a realization: what if we tried to create a company that did this? A combo of a nutrition coach, personal trainer, community, and custom tools that helps you get in the best shape of your life.

We weren’t experts, so we started off by launching a free cohort, and signing up 20 people. So far, folks have lost an average of 5LBs over the last 2 months. Over 43% said they’d be very disappointed if Consistent stopped to exist.

It started off with an Excel spreadsheet and a Slack group. But very soon, it turned into (a) a Slack bot, (b) a mobile app, and (c) a curriculum, that progressively sets you up with the habits to reach and maintain the best shape of your life.

Solutions in the space are fragmented, have poor technology, and rarely deliver. With Consistent, you get a bundled set of curriculum and tools to help you learn what you don’t know you don’t know, and make progress.

The program is 4 months, and costs 799 (200 dollars each month). This is equivalent to 2 sessions with a personal trainer a month. To keep us aligned, we’re also offering a 100% money-back guarantee. If at any point you choose to leave the program (even 1 day before close), you can get your money back.

There’s one catch though.

We require you weigh yourself everyday, log your food everyday, and log your exercise everyday. In addition you need to send a reflection once a week as well as a shirtless progress photo.

if you start missing days we’ll send you an automated follow-up. Miss those follow-ups and we’ll manually intervene. If you continue to be non-compliant, we’ll dismiss you from the program and donate your payment to the charity of our choice. This way, we only get paid if you succeed, and the money can work for you as an accountability factor.

This is early stages. We want to sign up 20-25 people for the Cohort, which starts in October. If you’re interested, please let us know!

[1] The story: https://consistent.fit/posts/founder-diaries/

FYI they are charging $799 to be in this beta

Totally hear you! We're finishing up our first cohort Sep 19th and will follow-up with our current members and verify who is comfortable with their photos being shared. Will update with photos in a few weeks!

Thanks for sharing! This market of virtual trainers is a huge opportunity and I hope you can make a splash in it.

If it's helpful, here's some critical feedback:

> For the last few years, we’ve been on a journey to “get six pack abs”.

This sounds like it's taken you years to get a 6-pack which isn't too inspiring. Plus, most fitness sites showcase the before/after photos. But on your site there aren't any photos that this program actually works.

> we started off by launching a free cohort, and signing up 20 people. Over 43% said they’d be very disappointed if Consistent stopped to exist.

Yeah, I'd be disappointed if I was getting something for free too and it stopped being free. The bigger question is how much they'd pay to keep going with the program. Is it $200/mo?

> So far, folks have lost an average of 5LBs over the last 2 months

That's not a really meaningful stat without knowing their starting bodyweight and fitness. And anyone can lose weight by eating in a caloric deficit, but are they getting the 6-pack abs you're advertising? If you want to be a 6-pack abs (or muscle-building) company, I'd focus on that as your primary stat rather than weight loss.

> Solutions in the space are fragmented, have poor technology, and rarely deliver

I can think of a few direct competitors with good tech and good reputations:

* https://mycopilot.com/ ($69/mo)

* https://www.future.co/ ($149/mo)

I'm not affiliated with either company, but I have used CoPilot and really enjoyed it.

At $200/mo what are you offering that those companies don't?

> If at any point you choose to leave the program (even 1 day before close), you can get your money back.

Sounds risky to me. Why wouldn't I quit with 1 day left and get my $799 back? What value is the app to me after the last day?

> We require you weigh yourself everyday, log your food everyday, and log your exercise everyday.

Logging food is hard and can feel exhausting to many people. I realize that getting your caloric intake right is a huge component of fitness, but there's a huge audience that wants to get fit without it taking over their life. You're targeting an audience that is willing to make a 4-month commitment to tracking their entire food intake every day. That sounds necessary for those interested in elite athlete / model fitness, but not so necessary for the majority of athletic-inclined folks that want to get back into shape. Is your more intensely focused audience big enough?

> In addition you need to send a reflection once a week as well as a shirtless progress photo.

Might want to wordsmith or rethink this. "Send me a shirtless photo once a week" sounds a little creepy. There are other ways to track fitness progress like benchmarking an exercise like pushups, pullups, L-sits, etc.

> If you continue to be non-compliant

Might want to wordsmith this too. "Non-compliant" makes it sound like you're building a dystopian fitness app. Instead of a stick, maybe think of a carrot that you can give users that are consistent with their progress? Like a leaderboard, achievements, discounts on future products / services, etc.

Good luck!

reddit's r/fitness community is honestly the best place IMO. There are tons of guides, plans, and advice for achieving any fitness related goal you can imagine.