TikTok overtakes YouTube for average watch time in US and UK • Hacker News Board

Re: TikTok overtakes YouTube for average watch time in US and UK

#241

Post by im3w1l » Mon, Sep 06, 2021, 11:14 PM UTC

nova22033 wrote: post #48

tarkin2 wrote: post #28

This is a hit for US cultural dominance and influence. Americans and Brits, at least in average watch time, are now consuming media ultimately controlled by the Chinese government. And the previous election was influenced by a foreign government using American social media networks to influence, not to mention influencing the president-elect directly. Either America's own social networks are used against them or soci…

This is a bit of hit for US cultural dominance and influence. How so? Almost everything I watch on tiktok is made by American content creators..Is TikTok proper even available to Chinese residents?

Let's say one American says "China good" another American says "China bad". TikTok can make sure that former gets more views.

Re: TikTok overtakes YouTube for average watch time in US and UK

#242

Post by fragmede » Mon, Sep 06, 2021, 11:17 PM UTC

neither_color wrote: post #58

anshumankmr wrote: post #2

Something as massive as YouTube can be beaten. This feels like the circle of life, considering every empire that rises eventually falls too. Though I am not saying TikTok is the doom for YouTube since geo politics will play a significant role its future. And there are other metrics by which TikTok hasn’t probably caught up with YouTube yet like the size of the user base, revenue etc. What seems odd is how TikTok is m…

I think they're very different platforms serving completely different content. I see tiktok as instagram/twitter/snapchat's competition rather than youtube's. If you go back several years on youtube(like 10 years back) you'll find a lot more casual low-res videos of people being goofy/interesting without any agenda to build a following. Nowadays youtubers are all "Hey guys thanks for clicking on my clickbait title do…

The lowered barrier to entry with TikTok and its algorithm means that someone with a PhD in an extremely esoteric field can do a quick presentation without having to make TikTok their new career. Real Engineering is great, but they didn't randomly fire off one YouTube video and get where they are today.

Re: TikTok overtakes YouTube for average watch time in US and UK

#243

Post by fragmede » Mon, Sep 06, 2021, 11:20 PM UTC

malwarebytess wrote: post #200

csours wrote: post #182

TikTok feels so incredibly fake. I know that a lot of that same fake content is available on YouTube, but on YouTube, I can subscribe to creators that do real things or offer substantial and interesting critiques. TikTok and Facebook video feel like broadcast TV - highly over-dramatized and over-hyped. Again, I know the same is available on YT, but I can also use it my way.

It really isn't. I get only normal people on my tiktok, but I also only follow normal people and tend to "not interested" all checkmarked accounts when they show up.

Interesting. My FYP is all weirdos. And I like it that way!

Re: TikTok overtakes YouTube for average watch time in US and UK

#244

Post by zz865 » Mon, Sep 06, 2021, 11:21 PM UTC

ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Does TikTok have any ads? I'm not sure how they can survive.

Re: TikTok overtakes YouTube for average watch time in US and UK

#245

Post by bamboozled » Mon, Sep 06, 2021, 11:23 PM UTC

zz865 wrote: post #244

ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Does TikTok have any ads? I'm not sure how they can survive.

It's funded by the party comrade.

No, they have in-app purchases?

Re: TikTok overtakes YouTube for average watch time in US and UK

#246

Post by Sparkle-san » Mon, Sep 06, 2021, 11:25 PM UTC

zz865 wrote: post #244

ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Does TikTok have any ads? I'm not sure how they can survive.

Yes. From my experience, they gradually phased them in for me as I started using it. Now, more often than not, the first video is an ad.

Re: TikTok overtakes YouTube for average watch time in US and UK

#247

Post by over_bridge » Mon, Sep 06, 2021, 11:27 PM UTC

RyEgswuCsn wrote: post #111

finfinfin wrote: post #32

Earlier quoted context omitted.

Because China is an authoritarian regime?

Do you think there can be good authoritarian regimes? Or is democracy the only way?

"Good" is such a subjective term. Even the worst totalitarian governments are good for some percentage of the population. Even the best democratic ones have people who are struggling against the system and would regard it as evil.

I live in New Zealand and there are people driving around thinking we are a communist country and feeling oppressed by government. They express as much through the signs and stickers all over their vehicles.

I wish that good and evil existed in a measurable way but I fear that we live in a world of grey and everyone sees the shades differently from their different perspectives.

Re: TikTok overtakes YouTube for average watch time in US and UK

#248

Post by fragmede » Mon, Sep 06, 2021, 11:27 PM UTC

dakial1 wrote: post #238

csours wrote: post #235

Earlier quoted context omitted.

Hmm maybe it's because I don't have an account. I guess it's the default feed syndrome.

TikTok "ForYou" algorithm is very very impressive in its recommendations. 2 people might have very different experiences with TikTok. So if you start using with some regularity, even if you don't press like in anything it will figure out what you like and what you don't. I am very curious about how it measures content engagement.

View length. If I watch a whole video then that's positive signal between me and that video (no matter if I actually like the content or not). Netflix gets that as well. I can say I like history documentaries, but Netflix knows I really use their service to watch trashy reality TV shows in the middle of the night - and then they use that information to choose what sort of shows to produce.

Re: TikTok overtakes YouTube for average watch time in US and UK

#249

Post by 094459 » Mon, Sep 06, 2021, 11:30 PM UTC

ng12 wrote: post #204

Can someone explain to me what happened to Vine? I feel like it beat TikTok to the punch by ~8 years before it was bought and then unceremoniously killed by Twitter. Was that the first example of US innovation being suffocated by the big tech oligopoly?

Combination of easy to use editing tools and effects to emphasise creativity together with the sound tracks. It’s often missed but the soundtracks were (still) are a big reason for it’s traction. It’s become the new mtv

Re: TikTok overtakes YouTube for average watch time in US and UK

#250

Post by cloverich » Mon, Sep 06, 2021, 11:32 PM UTC

tempest_ wrote: post #218

theshrike79 wrote: post #79

Yea, the Youtube algorithm is the "pick me girl" of algorithms. I watched one video by a creator I already follow about their solar panel installation and water-catcher garden irrigation. What do I get in my recommendations? Dozens and dozens of videos from completely random channels about solar panel installation and gardening. I very rarely find new creators on YouTube, who produce consistent high quality content.…

It is pretty obvious why it is better though. It is getting more input and it is getting faster input so it can course correct quicker and more aggressively. The youtube algorithm wants to optimize for time on the site, and the creators try and have 10 minute videos it seems. In that time you can consume 60 tiktok videos at 10s each and skipping the ones you dont want and watching the ones you do. Since 10s is such a…

i’ve watched a lot of youtube this year. every day, and i rarely consume any other media at all. Its overtuned to locking you in and i generally agree with OP. I was watching a lot of guitar stuff and at one point that’s literally all it would show me, despite having other interests. i think i appreciated it was a bit lacking when i realized i was regularly clicking into my subscriptions and searching (manually) for new stuff they or related channels may have uploaded — and finding many interesting videos after wards.

Its a hard problem and perhaps im an exception, but if you are searching for new stuff, and finding amd watching it, that’s a miss by the algorithm. Especially if that becomes the main thing you do.