Earlier quoted context omitted.
Haha, I thought you meant he just paid someone else to do it... No, so much worse. He didn't even -try-. His app could have had a working version on the store in 2 weeks, if he'd really tried. It would benefit from further work, but would have proved his point. Instead, he got dazzled by how much work the -best- apps take and gave up. It's like looking at a guitar and realizing how much work it takes to become a rock…
No, a non-programmer cannot create an iPhone app in 2 weeks, even a really bad one. You've been programming too long.
Of course, the know-how for doing that takes time to develop as well.
But, if this reporter's real goal was getting an app done, rather than writing a story, she probably would have spoken to more people who had actually hired devs for short projects. Instead, she seems to have spoken to just enough people to get usable quotes for the story.
She never switches from the layperson's "invent" terminology (a misnomer for the ideas-into-functions process of software development) and is only ever hand-wavy about going rates for expert help. There is someone out there who has the expertise to make a simple version 1 of her app in 2 weeks or less; how much does that person charge?