Earlier quoted context omitted.
Yeah, I tend to think "woke" as a sneer word is just the new "PC/politically correct" as a sneer word. Corporations wouldn't be engaging in this kind of token support for progressive issues if they did not believe such issues were broadly popular. Such organizations rarely do anything for free. The token support is a reflection of something in the culture. Most of the "backlash" to "woke stuff" is a working-through o…
> Most of the "backlash" to "woke stuff" is a working-through of the cognitive dissonance this notion brings for certain people/organizations. They cannot believe that such ideas can have even token support among the broader public. But that's the thing: a lot of the woke stuff isn't publicly supported. Latinos don't care for "Latinx" [1]. Enforcing more gender-speech in Germany has decreased the support in the gener…
On the second point, I simply don't know enough about the specifics of that debate, and I can't read German.
I remain convinced that corporations specifically show token support for social-progressive issues because they see some benefit to it; that is, they see some amount of broad support for these ideas in society.