It's called recuperation and it doesn't even require nefarious intent.
These days anti-capitalism is literally sold as a commodity. Anti-consumerism has become a consumer identity. While this helps deradicalization by diverting the radical energy away from actual causes towards consumption, it also tends to make a good profit.
The problem isn't the worldviews. The problem is that you can't fight capitalism through consumption. You can't fight hierarchies by acting within the system of hierarchy, you have to step outside.
As an example, the Black Panthers (not the Marvel movie) not only offered social programs and free food in Black communities, they also built coalitions with other racial groups who tried to do the same in their communities. While at a glance acting only within their racial lines (i.e. racial identity politics) they actively worked against racial division through mutual solidarity.
Solidarity across divisions is important, but it can only work if you acknowledge the existence of the divisions and the power imbalances these divisions reinforce.
As an example in the negative, unions in the early 20th century US often failed because they rejected Black workers who then had no other economical option but to become scabs when white unionized workers went on strike (because they didn't get any of the union benefits and had no union covering their backs if they had joined the strike).
There's a widespread misconception these days that "left solidarity" means that all members of "the left" have to be equally "woke". They all have to believe in exactly the one leftist ideology you think is best, they all have to treat all marginalized groups exactly the way you think they must be treated and so on. This is where the leftist memes of the circular firing squad and purity spirals come from. THIS is harmful and divisive.
However the answer is not to "not be woke". The answer is to better embrace pragmatic alliances and understand that you can have a shared struggle even if it doesn't perfectly overlap. There's a place for close-nit communities but "the left" is not a clubhouse.
As another final example, there's a famous incident in the UK (recently portrayed in the movie "Pride") where gay activists joined striking coal miners because both groups were facing violent opposition from the police. The collaboration helped foster class consciousness in the gay activists and queer acceptance among the coal miners. They didn't become one cohesive ideologically perfect group but their solidarity made them more powerful in their shared struggle than either group would have been on their own.