Earlier quoted context omitted.
>It's surprising to me that cloth masks can't even do the 11% of surgical masks. Just want to add clarification here. The 11% number is the community impact of the programs designed to increase mask usage. It is not the effectiveness of a mask on an individual level. That number will be much higher since as you said a number of people didn't/don't comply at a societal level.
> That number will be much higher since as you said a number of people didn't/don't comply at a societal level. ...or it will be lower. The study confounds the effects of distancing and mask-wearing. Distancing was higher in the surgical mask cohort. Also, as others note, the confidence interval for the surgical mask group overlaps zero. You can't rule out that the observed effect is due to chance.
>The intervention increased proper mask-wearing from 13.3% in control villages (N=806,547 observations) to 42.3% in treatment villages (N=797,715 observations)... Physical distancing increased from 24.1% in control villages to 29.2% in treatment villages
Mask wearing increased 218% while distancing increased by 21%. I agree this is not proof specifically about masks, the study is about specific public policy programs and not mask wearing in general, but it certainly seems like masks wearing is the biggest contributor to the reduction seen.