I think what they're doing is great, but I see two problems with their presentation. First, computer rendering techniques are extremely well understood and well researched. We've picked the low hanging fruit, much of the high hanging fruit, and everything in between. There is no "groundbreaking new technology" to be invented. They're converting polygons into voxels (although each voxel is probably a sphere for cheape…
Are you sure about that? He mentions atoms, but then the video also mentions that they're using procedurally generated graphics, which is something entirely different. Also, voxels would not work on the scale they are demonstrating, you'd need way too much memory.