Amazon always claims to focus on its customers, and ignore its competitors, this is supposed to be an important facet of the "Its always Day 1" philosophy. These actions, along with Amazon's complaints about Jedi contract seem to imply that amazon has now entered day 2. PS: I understand that the circumstances around the Jedi contract are different. I'm just trying to make a point that Amazon is now focussing more on…
That's not what Amazon claims. The actual Amazon leadership principal is: "Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."
I also don't see how this is "focusing more on its competitors". Amazon had previously identified a plan for Kuiper to serve its customers, and SpaceX interfered with that. The tactics to do so are debatable, but I think it's easily arguable that this protest is in the interest of serving its customers.