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Tech-savvy audiences block Google Analytics

plausible.io

521–530 of 710 posts

Re: Tech-savvy audiences block Google Analytics

#521

This article clearly suggests that you should use their own solution, Plausible Analytics. They are also JavaScript based, so how long before ad-blockers start blocking them too? Isn't it time to come back to server side analytics?

Plenty of filter lists block several instances of Plausible.

I welcome that; if I want to give feedback I'll do so myself. Analytics should not be opt-out.

Re: Tech-savvy audiences block Google Analytics

#522
post #330

Earlier quoted context omitted.

Even with an ad-blocker, there are still huge cookie and "join our email list" banners. Banner blindness is just the way things go for most people. Fun little anecdote, in high school I had to work at a pizza joint but the screens where they showed the orders had a gui that looked just like a website. Thanks to banner blindness, I missed important info all the time because it was in places that brain had internalized…

Last year I was building a "Cookie Consent" banner for one of my sites. I wanted to be transparent as possible with it so I had this box come up in the corner to ask for permission, big blue button for OK, big red button (of the same size) to decline, zero dark patterns. Looking at the analytics after the fact made me realize why these cookie consent boxes use so many dark patterns. My acceptance rate for the box was…

The best cookie banners have a small neutral button labeled OK to accept only required cookies and then, on the right, a happy big blue button to Accept All. Transparency!

Re: Tech-savvy audiences block Google Analytics

#523

It amazes me that over the last 10-20 years an astonishing amount of money and intellectual capital have been invested in adtech and crypto but nothing in micropayments. Ads are evil, but it will remain a moot point until we have working micropayments. We have (and will have) ads with all their downsides exactly because we don't have micropayments, because ads basically work as a substitute to micropayments.

Cryptocurrencies, ironically, enable micropayments. Orchid.com did an extensive write-up on how they achieve this ( https://www.orchid.com/assets/whitepaper/whitepaper.pdf Chapter 5, Nanopayments) The Brave Attention Token is another example. Although, I am not convinced micropayments would save the Internet from this ad-winter: It is hard to beat free at scale.

There's a little bit of a fundamental problem here.

We're talking about paying a cent to avoid an ad. On a blockchain, work needs to be done to register that transaction. If the fee is a fraction of a penny, who is going to want to do the work? I get that you'll make it up at scale, but each transaction must be cryptographically secure (and therefore take up some type of resource), so there's a problem.

Re: Tech-savvy audiences block Google Analytics

#524

This article clearly suggests that you should use their own solution, Plausible Analytics. They are also JavaScript based, so how long before ad-blockers start blocking them too? Isn't it time to come back to server side analytics?

you can serve the script from your own server (what they call proxy) and it shouldn’t be noticed by adblockers

Adblockers are fully capable of blocking subdomains and individual scripts by name, as well as forbidding certain outbound connections.

You'll probably have to use inline scripts and send data back bundled with actual data necessary for your site to run if you want to sneak past the user's defenses. But if a site has that much of an adversarial with its users, maybe it's time to stop using that site.

Re: Tech-savvy audiences block Google Analytics

#526
post #439

Earlier quoted context omitted.

I don't block ads. I remember what the internet was about to become before ads stepped in. Everything of value was going to be pull behind paywalls. Let's say everyone get their wish and ads go away. Everything will require a purchase. Those purchases are logged to a real name/address. You end up with bigger privacy leaks. People will still be tracking you the way they are now. And at the credit card level. As an adu…

> Let's say everyone get their wish and ads go away. Everything will require a purchase. No, it won't. There was plenty of high quality stuff on the internet before ads or payment was even possible, and there's plenty of high quality stuff that don't track you or require payment right now. There's no reason to think that would all evaporate.

We will see plenty of high quality stuff still I agree. But much of the free stuff will be about converting you to the paid stuff.

With ads or not you are still the product. You will still be tracked because people want you to spend money on their service. People will sell that information. Companies will use it.

Re: Tech-savvy audiences block Google Analytics

#527

Earlier quoted context omitted.

Last year I was building a "Cookie Consent" banner for one of my sites. I wanted to be transparent as possible with it so I had this box come up in the corner to ask for permission, big blue button for OK, big red button (of the same size) to decline, zero dark patterns. Looking at the analytics after the fact made me realize why these cookie consent boxes use so many dark patterns. My acceptance rate for the box was…

I never click on cookie consent banners, period. It has nothing to do with me not noticing them. I just leave them where they are unless they are too intrusive. If they're too intrusive, I leave the page. The reason that I don't click on them is because I've had bad experiences clicking on them in the past.

Zapping them with uBlock is also a good option.

Re: Tech-savvy audiences block Google Analytics

#528

I expected these numbers to be higher. However, an even more interesting metric is the 88% block in Firefox. Firefox may not have a great market share, but based on these numbers it's market share may very well be eight times higher than your analytics report. This can change the argument of "it's only 3% of our users so we don't need to test on FF" to "it's a quarter of our user base, we should at least test it", de…

"it's only 3% of our users so we don't need to test on FF" to "it's a quarter of our user base, we should at least test it"

To nitpick. Starting with 3/100 FF, times 8 unaccounted for, you get 24/121, 20%.

Re: Tech-savvy audiences block Google Analytics

#529

Earlier quoted context omitted.

Cryptocurrencies, ironically, enable micropayments. Orchid.com did an extensive write-up on how they achieve this ( https://www.orchid.com/assets/whitepaper/whitepaper.pdf Chapter 5, Nanopayments) The Brave Attention Token is another example. Although, I am not convinced micropayments would save the Internet from this ad-winter: It is hard to beat free at scale.

There's a little bit of a fundamental problem here. We're talking about paying a cent to avoid an ad. On a blockchain, work needs to be done to register that transaction. If the fee is a fraction of a penny, who is going to want to do the work? I get that you'll make it up at scale, but each transaction must be cryptographically secure (and therefore take up some type of resource), so there's a problem.

For "crypto" transactions, on-chain is no longer seen as a stringent requirement. In fact, the entire DeFi ecosystem wouldn't exist if there wasn't a cryptographically-secure way of doing transactions off-chain on second-level chains (0x, Polygon, Compound etc) or on chain of chains (Polkadot, Cosmos, Kava etc), or on chains built for payments (Celo, Diem, Stellar etc).

Beside, Orchid.com whitepaper talks about doing nanopayments on-chain, which is quite a radical approach.

Re: Tech-savvy audiences block Google Analytics

#530
post #330

Earlier quoted context omitted.

Even with an ad-blocker, there are still huge cookie and "join our email list" banners. Banner blindness is just the way things go for most people. Fun little anecdote, in high school I had to work at a pizza joint but the screens where they showed the orders had a gui that looked just like a website. Thanks to banner blindness, I missed important info all the time because it was in places that brain had internalized…

The best way to prevent that is by disabling JavaScript. Generally, JavaScript is what enables such banners to popup and obstruct your vision with newsletter requests.

The best way is to install uBlock (or your preferred ad blocker), not to disable javascript.

Javascript is like a knife. Do I want people who know how to use a knife in my house? Yes of course. Do I want people that stab other people in my house? No. Nowadays there are tools to leave those people outside your door.

It's time to end the association between javascript and bad web practices.

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