There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…
Tech-savvy audiences block Google Analytics
351–360 of 710 posts
Re: Tech-savvy audiences block Google Analytics
#352Earlier quoted context omitted.
As someone who has been in one or another meeting with German TV stations I can assure you this is not completely far fetched. The people deciding what is running at these stations are of the mindset (a translated quote): > Our average viewer is 65 years old and watches TV while doing the dishes, we must not show things that cannot be understood by them and then they will serenade about how they would "love to have a…
That is always the problem with data: it is reactive. Sure the average watcher is 65, and wants easy to understand stuff: that is what the data shows (I'll assume for discussion that is what the data shows, but I have no insight into if it is true or not). What the data doesn't show is if content would draw in day 25 year olds, they need several years of trying those other shows to see if it makes a difference - a ve…
This the same problem as interviewing people for a job nd collecting data about which “features” from interviews correlate with job performance… Without tracking the performance of any of the candidates who weren’t offered jobs—or turned down an offer.
Something, something, a diagram of a plane showing where the damage was on those that returned from missions.
Re: Tech-savvy audiences block Google Analytics
#353Earlier quoted context omitted.
As someone who has been in one or another meeting with German TV stations I can assure you this is not completely far fetched. The people deciding what is running at these stations are of the mindset (a translated quote): > Our average viewer is 65 years old and watches TV while doing the dishes, we must not show things that cannot be understood by them and then they will serenade about how they would "love to have a…
Well, you say that, but isn't that exactly why Netflix got rid of ratings? All the documentaries were getting really high ratings, so would display highly in searches, but not many people actually watched them. It's the same for most content, I read a huge amount. I do read some intellectual books, but only occasionally. The rest of the time I read utter, thoroughly entertaining, trash. I don't want to read about an…
> Well, you say that, but isn't that exactly why Netflix got rid of ratings?
> All the documentaries were getting really high ratings, so would display highly in searches, but not many people actually watched them.
This rather shows that ratings do work, but are used wrongly for giving recommendations:
If you want to create suggestions for a user, in many case the wrong answer is "suggest what has really high ratings", but rather "given the ratings that this user gave and the films that he watched, what will he also like."
The fact that these documentaries get high ratings (the same might hold for art house films) shows that there is some (niche?) audience which really loves this kind of films, but not that "John Doe" will love it, too.
Re: Tech-savvy audiences block Google Analytics
#354I expected these numbers to be higher. However, an even more interesting metric is the 88% block in Firefox. Firefox may not have a great market share, but based on these numbers it's market share may very well be eight times higher than your analytics report. This can change the argument of "it's only 3% of our users so we don't need to test on FF" to "it's a quarter of our user base, we should at least test it", de…
The reason Firefox is higher is probably because it's the easiest one to block ads on mobile. Most people I know who use Firefox on mobile do so specifically to have ublock origin. I personally use chrome on desktop but Firefox on mobile.
With so many options for Chromium-based browsers, is there a reason why you still use Chrome?
I personally use Edge on desktop and iPhone because I give so much data to Google by using a gmail account that it lightens the load a little bit to use something other than Chrome. It functions the same as far as I see and it runs all the same plugins.
Re: Tech-savvy audiences block Google Analytics
#355There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…
There is the Nielsen system in the US and I wonder if it is the other way around. That is, in reality, nobody has watched MTV since 1994 but Viacom bribed a Nielsen family to tune a TV to it and keep it there.
Re: Tech-savvy audiences block Google Analytics
#356Earlier quoted context omitted.
That is always the problem with data: it is reactive. Sure the average watcher is 65, and wants easy to understand stuff: that is what the data shows (I'll assume for discussion that is what the data shows, but I have no insight into if it is true or not). What the data doesn't show is if content would draw in day 25 year olds, they need several years of trying those other shows to see if it makes a difference - a ve…
This the same problem as interviewing people for a job nd collecting data about which “features” from interviews correlate with job performance… Without tracking the performance of any of the candidates who weren’t offered jobs—or turned down an offer. Something, something, a diagram of a plane showing where the damage was on those that returned from missions.
Re: Tech-savvy audiences block Google Analytics
#357Earlier quoted context omitted.
I feel this heavily depends on your goal. IMHO, this points at Firefox being used mostly by ad-averse, tech-savvy users, while the less-adverse, less-savvy users prefer Safari and/or Chrome. If your objective is to maximize ad revenue, the most obvious approach would now be to ignore Firefox completely and focus on non-FF browsers. Of course, following web standards would be the Golden Way, and more selfless actors f…
> If your objective is to maximize ad revenue, the most obvious approach would now be to ignore Firefox completely and focus on non-FF browsers. No, your best approach is to test firefox carefully to ensure it is broken. That way you encourage people to use something more friendly to you. I hope I didn't give anyone ideas.
Dont give Google Maps and YouTube ideas. Wait...
Re: Tech-savvy audiences block Google Analytics
#358It amazes me that over the last 10-20 years an astonishing amount of money and intellectual capital have been invested in adtech and crypto but nothing in micropayments. Ads are evil, but it will remain a moot point until we have working micropayments. We have (and will have) ads with all their downsides exactly because we don't have micropayments, because ads basically work as a substitute to micropayments.
Micropayment are a non-starter, and even if they weren't, you'd still have ads. There are companies lined up willing to pay money to show you something they want to sell you, and even if your favorite news site was micropayment enabled, even the most righteous media companies would be fools not to keep taking that money to expand their ability to give you more and better news, as an example.
But to my first point, they are a non-starter because too much of the world has trouble managing their money, and mentally don't want to pay for something until they've seen it. Why should I pay a dollar to read an article that might be poorly written, full of inaccuracies, etc.?
The closest model I've seen to working is twitch. You have a central content platform, with silly cosmetic awards for subscription, and a sense of "credibility" among others there in interactions because you've been subscribing for x amount of time. This would require a more interactive news service, and hell, that I would pay for. If I read an article by an expert who answered (reasonable) follow up questions and owned their journalism, that would be incredible.
Re: Tech-savvy audiences block Google Analytics
#359How is the percentage that low? Maybe iPhone Safari is to blame?
It's not quite as bad as things were ten, fifteen years ago, where not using an ad blocker was just begging to get your machine pwned, but it's still bad.
Re: Tech-savvy audiences block Google Analytics
#360Earlier quoted context omitted.
The reason Firefox is higher is probably because it's the easiest one to block ads on mobile. Most people I know who use Firefox on mobile do so specifically to have ublock origin. I personally use chrome on desktop but Firefox on mobile.
With so many options for Chromium-based browsers, is there a reason why you still use Chrome? I personally use Edge on desktop and iPhone because I give so much data to Google by using a gmail account that it lightens the load a little bit to use something other than Chrome. It functions the same as far as I see and it runs all the same plugins.
Not op.
I also use Edge on my Android, it has a built-in adblock plus. I prefer unlock origin, but it's better than nothing.