It amazes me that over the last 10-20 years an astonishing amount of money and intellectual capital have been invested in adtech and crypto but nothing in micropayments. Ads are evil, but it will remain a moot point until we have working micropayments. We have (and will have) ads with all their downsides exactly because we don't have micropayments, because ads basically work as a substitute to micropayments.
I feel like most on the producer side are coming at this from a totally wrong angle. A better web isn't a web in which content is monetized in a different way. Consumers don't want to pay because most content on the web is not worth paying for. Not with ads, not with micropayments, not with anything. There's the saying about five web sites consisting of screenshots of the other four, but even with news, the vast bulk…
What do you think traditional print media organizations were trying to do for decades before they gave up and embraced the new normal with layoffs and consolidation? Substack is an extremely, small, extremely premium part of what used to be the whole.
> Consumers don't want to pay because most content on the web is not worth paying for.
Maybe much content on the web is not worth paying for, but the vast majority consumers don't want to pay regardless of the quality, not because of it. It has literally been impossible for most news organizations to survive because people would rather read the advertising-funded "22 year-old" than a quality outlet where they have to pay any amount of money.