Its seems that, based on the positive media reaction to this, AirBnB has done everything right from the start: Everyone is piling on them for screwing up the initial reaction to EJ, by not going far enough in offering to help her. But AirBnB didn't do much to help Troy (from the TechCrunch post) 2 months ago, and that story didn't blow up in to a PR disaster. They simply gave him a few free nights and he was happy. S…
I follow your reasoning, but this approach is optimized for Airbnb alone. The trick is to find an approach that maximizes both Airbnb's business goals and the happiness of the customers.