I don't understand why the App Store, this small "side business" in the grand scheme of things, is something Apple is worth fighting and dying over. It's literally, a small fraction of their revenue, and yet it grabs 80% of the bad PR and is now under investigation and proposed legislation in the US, UK, EU, Korea, and I think Australia. If I'm Apple, shouldn't it be obvious at this point that losing the App Store mo…
> If I'm Apple, shouldn't it be obvious at this point that losing the App Store monopoly is inevitable? I think Apple believes their own PR story here. They really do believe that the App Store is great for everyone, not just them. They really do believe that they're entitled to a generous cut of all transactions that happen on their devices. Objectively, you're right -- although I think I'd go farther and suggest th…
Easing restrictions over the years wouldn't prevent the inevitable. Doing it this way lets them face the inevitable lawsuits from a position of power, rather than a weaker position after years of slowly easing restrictions.
It's like ripping off a bandaid.