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The Clickbaitification of Netflix

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Re: The Clickbaitification of Netflix

#11

Would Netflix have to do this if it actually had content people wanted to watch? It's just sad watching it double down on this pulp because every other copyright holder took their ball and went home.

Nobody was ever going to make all TV and movie content available for $9 a month to everyone. The idea that Netflix could last the way it used to be was ridiculous.

Re: The Clickbaitification of Netflix

#12

Would Netflix have to do this if it actually had content people wanted to watch? It's just sad watching it double down on this pulp because every other copyright holder took their ball and went home.

Nobody was ever going to make all TV and movie content available for $9 a month to everyone. The idea that Netflix could last the way it used to be was ridiculous.

Copyright infringement makes everything ever created available for $0 a month. If streaming services can't do the same, they suck and are failing to compete.

Re: The Clickbaitification of Netflix

#13

I worked at Facebook for some time, and did a bunch of data work. We had this culture of building something, looking at the results between the experiment groups, and then choosing the statistically more successful one -- i.e. a newsfeed algorithm that had better engagement. This sounds great at first, and certainly is straightforward if you want a promotion. But behind the scenes some of us had this thought that our…

Yes, I'd love to see a more robust approach to novelty decay rates (to make up a metric) in A/B testing, especially around engagement.

You'd think that would be of interest to the business to know that X "successful" intervention had a typical average lifetime of Y before reverting to the mean, for example.

Then again, there's the idea that competitive advantage for social networks is just finding enough novel interventions before the novelty of the platform itself is exhausted, and FB has no short supply of other platforms to milk in that regard.

Re: The Clickbaitification of Netflix

#14

Would Netflix have to do this if it actually had content people wanted to watch? It's just sad watching it double down on this pulp because every other copyright holder took their ball and went home.

A big issue for me is that Netflix now has so much content that everyone watching different things and there's no longer "the show" that you have to watch to talk about with your friends. Instead, there are a handful of good shows every year spread across all platforms and it's come to the point where if I'm just going to watch things on my own, I might as well just watch YouTube.

Re: The Clickbaitification of Netflix

#15

Earlier quoted context omitted.

Nobody was ever going to make all TV and movie content available for $9 a month to everyone. The idea that Netflix could last the way it used to be was ridiculous.

Copyright infringement makes everything ever created available for $0 a month. If streaming services can't do the same, they suck and are failing to compete.

The position that "theft is free, so anything not given away fails to compete" is not a realistic position to argue with.

Re: The Clickbaitification of Netflix

#16
post #8

I worked at Facebook for some time, and did a bunch of data work. We had this culture of building something, looking at the results between the experiment groups, and then choosing the statistically more successful one -- i.e. a newsfeed algorithm that had better engagement. This sounds great at first, and certainly is straightforward if you want a promotion. But behind the scenes some of us had this thought that our…

They don't seem to have fallen off, are still the most widely used platforms in the world with billions of users in total. It is popular to think that A/B testing leaves you in local maxima, but what about alternatives? The only thing I've seen work is something like Pixar's brain trust - you do testing but you also rely on the good judgement of a small group of people with a strong sense of vision. Judging good judg…

> It is popular to think that A/B testing leaves you in local maxima, but what about alternatives?

I mean, if corporate leadership isn't able to better direct the path of a product than the results of A/B tests, what value do they really have?

Re: The Clickbaitification of Netflix

#17

I worked at Facebook for some time, and did a bunch of data work. We had this culture of building something, looking at the results between the experiment groups, and then choosing the statistically more successful one -- i.e. a newsfeed algorithm that had better engagement. This sounds great at first, and certainly is straightforward if you want a promotion. But behind the scenes some of us had this thought that our…

What was the duration for which you collected results? Was it 2 weeks or a month etc?

Re: The Clickbaitification of Netflix

#18

Movie posters have used salacious and sensational words and imagery for as long as they've existed. If anything, Netflix titles have been slowly working toward parity to that standard, as opposed to devolving to actual clickbait.

I see your point, but movie posters didn't live in your home and didn't have the power of mass personalization.

An analogy might be junk food. Sure, it's advertised in all sorts of tempting ways in supermarkets, but imagine if your refrigerator suddenly gained the ability to show, prepare, and serve you customized/personalized junk food whenever you opened it.

Re: The Clickbaitification of Netflix

#19

Would Netflix have to do this if it actually had content people wanted to watch? It's just sad watching it double down on this pulp because every other copyright holder took their ball and went home.

Nobody was ever going to make all TV and movie content available for $9 a month to everyone. The idea that Netflix could last the way it used to be was ridiculous.

Yeah, netflix saw this balkanization of streaming services coming and they started spending other people's money on original content so they couldn't have the ball taken away from them. It seems to be working for now - they've had 619 emmy nominations - but when there's 15 services that each have 1 show you want to watch, piracy will flourish

Re: The Clickbaitification of Netflix

#20

Earlier quoted context omitted.

Copyright infringement makes everything ever created available for $0 a month. If streaming services can't do the same, they suck and are failing to compete.

The position that "theft is free, so anything not given away fails to compete" is not a realistic position to argue with.

I don't know if that will be unrealistic in the future. Once AI is making the content you consume, the price seems like it would rapidly approach zero.
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