With privacy concerns, companies should be shamed for storing billions of messages.
That is a fair concern. However, as a customer - searching my message history is a desirable feature. I would rather see meaningful individual and corporate accountability for privacy breaches. The threat of jail and/or 100MM's in fines should motivate better data handling.
- a company amasses a large trove of sensitive information
- it is exposed to adversaries or political enemies
- the information is used against the people