This technology was used for good this time, but there's nothing stopping it from being used for evil next time. The fact that Samsung is even capable of doing this means you don't have control over your Samsung TV even if you do own it legally.
“Samsung Smart TVs have built-in Automated Content Recognition (ACR) technology that can understand viewing behavior and usage including programs, movies, ads, gaming content and OTT apps in real-time.” https://www.samsung.com/us/business/samsungads/resources/tv-...
For context, see https://www.washingtonpost.com/technology/2019/09/18/you-wat...