The thing is, Paul; I am fully willing to believe that TC are grabbing the sensational as best they can - and twisting the story. I more than believe the spokesman spoke in careful legal terms and inadvertently caused the fuckfest. I can totally get that we are getting tiny snippets of the story - even from EJ herself.
however
EJ has posted a blog in which she clearly feels upset, distraught, confused and worried.
Whether legitimately or not she doesn't feel happy.
This is the point where a big corporation goes into PR drive. But a startup and indie company such as Airbnb should, and could, be doing this:
* Fuck laywers, who cares about legal when a person is upset and distraught
* The Company is in SF - go and meet her tomorrow, forget the internet and the blog, make the person feel safe and cared for
* Pursue the culprits like the plague, hire a PI and pressure the police. Call in your big-guns contacts in SF and the Valley. Get millionaires calling the PD until they have a task force on the issue. After all; it is the reputation of the company at stake
* Take this girl on an apartment hunting spree, buy her something nice and replace the kit she lost.
And then tell the internet about it!
Ultimately there are two factors to consider here. Firstly her welfare, of course. After that it is OK to think of the company. If you can combine these two factors then no one is going to moan at them. Yes, the ideas I set out there are "above and beyond" - but we live in this shitty culture where everyone seems to have to consult lawyers when the shit hits the fan. Speaking for myself, if I heard about this issue (even if I heard about it after the first blog post went viral) my first response would not be to call the lawyers and see what I could say, it would be to call the damn girl, find out she was in the same city and turn up on the damn doorstep with a lawyer and a phonebook of people to ring and fix the issue. Perhaps this is just me.
This company just got over $100m of funding; there appears to be cash to spare to make this right.
Going back to pont #1; for whatever the reason Airbnb have a customer who is feeling terrible, upset and distraught. And no amount of "we are working to help this women" comments are going to help that. Fix the girl's situation, the rest will follow naturally. Companies can be Samaritans as well.