This has nothing to do with AirBnBYes, so far as we know, the persons who robbed and trashed EJ's home were not employees of AirBnB.
In just about every other respect, however, this has everything to do with AirBnB. Four big points that have struck me:
* From a business perpective, such incidents were inevitable and yet the company seems to have had no crisis management plan in place. That is simply astounding.
* From a consumer perspective, it's worth warning potential users of the service that the company's prior attitude was "Don't worry, no one will steal your grand piano". As EJ points out, if AirBnB's "service" offers no more protection and fewer warnings than a free Craigslist alternative, you may want to reconsider using them.
* Given that some small percentage of renters are intent on breaking through your locked doors and storage cabinets looking for valuables, you might just want to reconsider renting your home out to people you don't personally know and trust. At the very least, a viewing of "Pacific Heights" is in order. (A landlord acquaintence suggested the film be required viewing for anyone who is considering becoming a landlord.) This might not seem AirBnB-relevant at first, but when you consider AirBnB's facile "grand piano" Web page, it seems quite relevant.
* Imagine if EJ had gotten suspicious and decided to check up on the renters herself or asked a friend to do it for her. Scenarios escalating to rape and/or murder are not farfetched. Even if you can ignore the pain and suffering of the victims, imagine what a PR disaster that would have been for AirBnB. (Which brings us back to the first point.)