Airbnb & YC, just fix this please: 1. Get a new place for EJ. Furnish it fully. Pay for everything. 2. Help her restore her virtual identity. Use any resources at your considerable disposal. 3. Help her find her irreplaceable stuff. A few private detectives and a small team of scouters can make more progress in 2 weeks that the SFPD can make in a lifetime. Publish pictures of her grandmother's jewelry to enlist a gia…
we are standing by, and we just contacted her again telling her that we will do whatever we can to help.
"again telling her" is the weasel words I'm referring to here. You've already told her this, and she claims that after saying this, all help evaporated - it's the cornerstone of her complaint, and you're announcing Round 2 of the same thing. This is a PR disaster for your company: it is not the time to engage in weasel words. Whether or not you plan on following through, you should sound like you absolutely will. Of course, you should follow through - if something like this happened in my company, the CEO would be absolutely roasting us for not following through and taking measures into his own hands, both because he's an honourable bloke, and because it's a giant PR issue.
jcunningham above points out other weaselly things. Again, whether or not you're giving her concrete messages about what kind of help you're offering her, you should also be announcing these publicly. "We are reimbursing costs of -foo-", "We are organising temporary accommodation of her own", "We are doing this and this to help the police", "We've assigned John Doe to manage her case and will be in contact this often". Be concrete, not hand-wavy.
The guy you're replying to gave five ideas for supporting her, and the response is a wishy-washy "we'll be there for her" - which is the kind of empty promise you hear drunk 20-year-olds tell each other before they sleep with each other's best friends. I don't necessarily think all the things the GP said are right, but using weasel words in this situation is a path to PR failure in my opinion.
EDIT: the reason why I wrote all the above is that I read your comment and felt angry because it sounded like another fobbing off, more promises that are not going to be upheld (as the first round was allegedly not). I do not think I'm going to be unusual in this.