' “Open” isn’t just a buzz word. People like the word “open”. Marketers love it. ' A very valid point, everyone these days in jumping on the open bandwagon. This problem isn't limited to just Apple unfortunately - several companies have been guilty of twisting open to suit their needs (HTC not releasing some modified Android code which was under GPL a while ago, and Google not releasing the Honeycomb source come to m…
The introduction of Bing as a search provider for Safari on iPhone had been rumored for some time. Naturally, everyone saw this development as an attack on Google. But the presentation itself sent just as much of a message. Jobs used the word “choice” six times in less than twenty seconds during the Bing announcement. While Apple’s addition of Bing was a shot at Google’s core business, the announcement was a shot at its melodramatic PR.
The announcement that FaceTime would be an open standard was another surprise. Would Apple have done this without the pressure Google and Adobe have been applying? Maybe. But we certainly wouldn’t have seen a slide with a giant “OPEN” on it.