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Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

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Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#41
post #35
post #13

Earlier quoted context omitted.

I think you might have misunderstood the article. Doctor's aren't being paid to use this particular software. Doctor's are being paid to convert to electronic records. To be eligible for that payment, they have to use systems that have been certified. Drchrono has been certified. Anyone else is free to write a competing application, get it certified, and compete in the same market.

Certification isn't cheap though. It's a definite barrier to entry at the outset. CCHIT seems to be structured to favor monolithic companies with deep pockets, and startups with lots of funding. The certification process also dictates to a degree the functionality of the app, which to my way of thinking may inhibit innovation.

I believe it runs around 20k.. which is a pretty small number compared to cost of labor to build something that would pass the certification. That said, I'd certainly love it if it were cheaper :)

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#42
post #35
post #13

Earlier quoted context omitted.

I think you might have misunderstood the article. Doctor's aren't being paid to use this particular software. Doctor's are being paid to convert to electronic records. To be eligible for that payment, they have to use systems that have been certified. Drchrono has been certified. Anyone else is free to write a competing application, get it certified, and compete in the same market.

Certification isn't cheap though. It's a definite barrier to entry at the outset. CCHIT seems to be structured to favor monolithic companies with deep pockets, and startups with lots of funding. The certification process also dictates to a degree the functionality of the app, which to my way of thinking may inhibit innovation.

Certification costs have been going down as the Federal government has become the accreditor of new certifying bodies. Previously there was only 1 certifying body. Now there are 6 that all have to conform to the same standards. As a result, certifying costs have come down and will likely trend down for sometime.

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#44
I showed this to a friend who has created software for the medical industry and has close ties with/knowledge of the industry. He allowed me to copy his thoughts here, with some very minor edits for privacy:

Regarding Drchrono app:

> a) [...] compared to PAPER it's pretty good! but its not built with speed in mind, iits built to tackle other things like billing, and assumes a more traditional practice. it aint gonna make you more $$ in an office as it does nothing to speed up the workflow and allow a doc to cut staff, which is THE overhead in a practice.

> b) that 44k comes with a lot of strings. main one is that you have to have 30% medicaid patients. that alone can bankrupt a practice, as medicaid pays a fraction of what insurance/medicare pays for visits. an efficient practice, for example, would look at the 44k and say 'f that'.

> other strings is what [some doctors] refers to as the 'thought police ' - you have to regularly submit reports on your patient stats to the gov't. not nec.a bad thing, but few doctors want some beauracrat to be eyeballing their stats without knowing anything about the actual patients. i'm not sure how the data will be used... i generally dont think "outcome based" compensation is a great way to pay either bc its hard to quantify health and management of chronic stuff etc.

And opinion on medicine more generally:

> medicine has been, and ought to be, a relationship business - which defies a lot of efforts to quantify it. a lean practice [with] deep personal relationships with patients (as opposed to a clinic style 35 patients/day practice, which is mayhem and prone to problems) ought to be what ppl strive towards. thats not the trend... trend is towards big groups bc individual docs are dumb and cant run their practices well.

> anyway, its' a long discussion... :-) not clear what the next 10 years will bring. hunch is we'll be big losers when primary care is mostly atrophied and big groups with salaried docs are common. remember how much innovation comes from large entities. [a certain private practice he knows of] is 10 years ahead of anyones bc [it is] lean and innovative.

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#45
post #34

Earlier quoted context omitted.

That style substantially pre-dates Shopify. It's a fairly inevitable consequence of the tools available and A/B testing. Everyone is working from the same basic starting point and testing everything for conversion. Convergent evolution is remarkably powerful when you can iterate quickly. Whether people work it out for themselves or just copy it wholesale, that layout is used for a reason - because it drives conversio…

Copying the layout is one thing. Copying very specific details is another. Look at the tops of each pricing tab in both sites. The tabs with rounded corners. The subtle fades behind the pricing numbers. The 1-pixel-line-highlight above the price. The colors. (I know I'm basically describing the popular "letterpress" effect, but these examples are remarkably similar, even considering that they are both using a popular…

I'm sorry, but are you seriously implying that because Shopify uses gradients, rounded corners and shades of green that no other website can use those styles?

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#46

Earlier quoted context omitted.

One aspect of getting government certification is that all vendors are required to support government approved standards like HL7/CCR/CCD for the exchange of health information. So forcing all vendors in the space to get certified has forced all of us healthcare IT vendors to cooperate and adopt a fixed set of standards for exchange of data. Without the government stepping in and forcing vendors to adopt these standa…

This is the type of industry that really needs that type of standardization and enforcement of it. I can fully understand why the government wanted to step in and help enforce that standardization for a greatest benefit of all involved, and I can not really think of an alternative to the cash incentive to get people to do it. Can anyone else offer up a reasonable alternative?

Getting certification and offering a $44K incentive are different things. I can understand the former being required of software companies - but the medical providers aren't the one who have to seek certification, they have to purchase the software and are being given an incentive to do so, because there isn't otherwise an obvious cost benefit for them to switch over. I feel the software company should provide the cost benefit for the medical provider to switch over. Free market competition, without incentives thrown in, would eventually allow that.

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#47
post #30
post #16

At this point it's downright comical. It seems like a significant percentage of startups these days go to market on a design that is directly copied from Shopify.com pricing page: http://www.shopify.com/signup https://drchrono.com/pricing/ Or worse, look at that little badge in the top right and compare it to the one at www.shopify.com frontpage.

Out of curiousity, who was first with a design like that, 37signals or shopify? http://campfirenow.com/signup the structure is also very similar.

I seem to recall pretty much every webhosting company using a similar layout of different plans they offer since the early 2000s. I'm sure it was used other places before that as well.

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#48
post #34

Earlier quoted context omitted.

Copying the layout is one thing. Copying very specific details is another. Look at the tops of each pricing tab in both sites. The tabs with rounded corners. The subtle fades behind the pricing numbers. The 1-pixel-line-highlight above the price. The colors. (I know I'm basically describing the popular "letterpress" effect, but these examples are remarkably similar, even considering that they are both using a popular…

I'm sorry, but are you seriously implying that because Shopify uses gradients, rounded corners and shades of green that no other website can use those styles?

Look at the badges on the front page, it's kinda hard to argue that they weren't copying the design.

Re: Feds Approve $44K Doctor Reimbursement for Using Drchrono (YC W11) iPad App

#49

Am I right that the meat of this product is a back-end web application, rather than an iPad App? Anyone know if the web service may have existed as a fully fledged EHR business prior to the mobile app being created?

I don't think this is really right for Dr Chrono -- they're very iPad focused, although there is a lot of hidden complexity on the server side.

There are plenty of free EHRs and SaaS EHRs which are web based -- Practice Fusion (Salesforce) is the big SaaS one, and . They all kind of suck from a UI/UX perspective.

The big EHRs are really mostly proprietary (e.g. the Vista system used mainly at the Veterans' Administration, MC4/TC2/etc. used in the Army, whatever Kaiser uses...).

There's also a long tail of utter crapware out there -- systems with 0-100 installations built with foxbase, hypercard (!!!), ms access, filemaker pro, ... .

Dr Chrono has the best UI/UX of any of them (a lot of which is "free" because the iPad is so great compared to alternatives, but part of it is the quality of the Dr Chrono app, and the benefit of being a later entrant vs. a legacy app).

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