A key point that needs to be mentioned: we strongly dislike being distrusted. It might well be a genetic heritage. Being trusted in a tribe is crucial to survival, and so is likely wired deep into our social psychology. Apple is making a mistake by ignoring that. This isn’t about people not trusting Apple. It’s about people not feeling trusted by Apple. Because of this, it doesn’t matter how trustworthy the system is…
What I personally don’t understand is why Apple didn’t come out with a different message: we’ve made your iPhone so secure that we’ll let it vouch for your behalf when it sends us data to store. We don’t want to see the data, and we won’t see any of it unless we find that lots of the photos you send us are fishy. Android could never contemplate this because they can’t trust the OS to send vouchers for the same photos it uploads, so instead they snoop on everything you send them.
It seems like a much more win-win framing that emphasizes their strengths.