Fascinating. Motorola has been part of some very significant things in history (not just because I'm multi-Amiga owner). From my outsider view, it seems the companies who really invest in R&D make the best things happen. Unfortunately the best doesn't always mean the most long term successful (depends on many many more factors than just the quality of the product). I would love to see a world where it was fashionable…
For instance Xerox was doing plenty of cool and innovative stuff with GUIs and the mouse but then it was someone like Jobs (and Bill Gates) that turned that into a hot product. Where's Xerox now? Where's Apple?
In engineering we too often forget that sales and marketing are crucial.