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Reddit raises $410M in new funding

nytimes.com

441–450 of 507 posts

Re: Reddit raises $410M in new funding

#441

I'm honestly surprised to learn that Reddit is still VC dependant. Seems strange to me that a 16 year old company still isn't self sustaining.

Well it's been multiple years and hn still needs multiple pages, ironic considering they claim to deal with the best people in tech. So I guess things take time?

Re: Reddit raises $410M in new funding

#442
post #147

Earlier quoted context omitted.

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of. If you are a PC components retailer, users of /r/bui…

I just checked /r/linux, which I browse on occasion, and the three sponsored posts I saw on the front page were for Intel vPro, Adobe Creative Cloud, and Google Chromebooks. Those all seem at least reasonably relevant.

Adobe and Chromebook ads are all over Reddit. I don't read any tech or design subreddits yet I get them all the time. I doubt what you're seeing is targetted at all.

Re: Reddit raises $410M in new funding

#443

Earlier quoted context omitted.

> These companies aren't selling state of the art tech here - why do they need to be such money makers?? You’re thinking of the user facing element as being the thing they’re selling. That’s not what they’re selling. They give that away for free so they can sell extremely sophisticated data and targeting. You’re the product they’re selling. And the access is definitely cutting edge.

Yes, I get that the industry is leveraging its "best and brightest" on stalkertech and the users are getting pennies worth of value in trade for large dollars of value extracted from them in the form of data. The tradeoff is so ridiculous that it is essentially theft. Its like trading trinkets to native populations for land.

trinkets to natives is a great way to clarify whats going on

Re: Reddit raises $410M in new funding

#444

Earlier quoted context omitted.

Don't try to scrub forward in a video in their player. In my experience, the video never loads.

Building a functional video player seems to be one of the hardest problems in web tech. Youtube and maybe Vimeo seem to be the only sites that have an actual functioning video player. I guess you could use the browser built in one but you likely lose features like dynamically switching video quality.

> I guess you could use the browser built in one but you likely lose features like dynamically switching video quality.

But that's not true; the browser has built in support for Media Source Extensions! Did you mean the ability to choose the quality, perhaps?

https://nickdesaulniers.github.io/netfix/#/

Re: Reddit raises $410M in new funding

#445
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of. If you are a PC components retailer, users of /r/bui…

Unfortunately I think the core audience of Reddit is probably somewhat well informed and probably running an ad block. I’d love to see the percentages.

It makes total sense to be able to target communities and I think they need to just stick a banner on the right hand side and be done with it. Let moderators maybe even take a small cut in exchange for providing info and meta data on their community.

Re: Reddit raises $410M in new funding

#446

Earlier quoted context omitted.

Yes, this. Google and Facebook make it super easy to advertise. Whenever I've tried to advertise on Reddit, nothing shows up, I have no idea why, and the advertising UI gives me no clues.

I’m feeling bad for some unknown director at Reddit when their boss reads this thread.

If you've created something unusable, should you be in charge?

Re: Reddit raises $410M in new funding

#447

Earlier quoted context omitted.

Yes, this. Google and Facebook make it super easy to advertise. Whenever I've tried to advertise on Reddit, nothing shows up, I have no idea why, and the advertising UI gives me no clues.

I’m feeling bad for some unknown director at Reddit when their boss reads this thread.

For years they delegated their advertising platform to a third party. Last I heard they were trying to build one in house, and I am not sure if they succeeded.

Re: Reddit raises $410M in new funding

#449

Why would any company supposedly worth 10B, need 400M in funding? Is there really that much massive growth going on with Reddit?

I figured the "made us an offer we couldn't refuse" was "they offered money even though we're killing the site off so we cashed in just in case, my salary is a cool milly a month now"

Re: Reddit raises $410M in new funding

#450
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of. If you are a PC components retailer, users of /r/bui…

True - I more frequently search for ' + Reddit' on Google
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