This CSAM Prevention initiative by Apple is a 180 degress change of their general message around privacy. Imagine investing hundreds of millions of dollars in pro-privacy programs, privacy features, privacy marketing, etc... just to pull this reverse card. Of course this is going to spark concern within their own ranks. It's like working for a food company that claims to use organic, non-processed, fair-trade ingredi…
I actually think something else happened, and to be honest I think many at Apple behind this decision are likely pretty surprised by the blowback. That is, it seems like Apple really wanted to preserve "end-to-end" encryption, but they needed to do something to address the CSAM issue lest governments come down on them hard. Thus, my guess is, at least at the beginning, they saw this as a strong win for privacy. As th…
If Apple is surprised by the blowback, it’s entirely Apple’s fault because it didn’t engage with many outside experts on the privacy front.
I recall reading either in Alex Stamos’s tweets or Matthew Green’s tweets that Apple was invited before for discussions related to handling CSAM, but it didn’t participate.
Secretiveness is helpful to keep an advantage, but I can’t believe that Apple is incapable of engaging with knowledgeable people outside with legal agreements to keep things under wraps.
This blowback is well deserved for the way Apple operates. And I’m writing this as a disappointed Apple ecosystem user.