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Reddit raises $410M in new funding

nytimes.com

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Re: Reddit raises $410M in new funding

#252
post #105

Earlier quoted context omitted.

It’s not going to be Tumblr all over again if they choose to ban it. But I wonder how many people use Reddit just for nsfw.

I wonder if their problem is that the majority of their traffic is unregistered users looking at NSFW subreddits. So they may not actually have that many users they could monetize in the first place.

Simple fix: allow users to save video only if logged in (could prime with a CTA). Right now you cant save any video from reddit, not just nsfw, not even from the app. This would incentivize people to create an account since its easier and less shady than content grabbing sites. If they want they can even limit to the app which would at least have an impact on boosting app users

Re: Reddit raises $410M in new funding

#253
post #177

Earlier quoted context omitted.

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of. If you are a PC components retailer, users of /r/bui…

Reddit should charge for all commercial posts. It would clean up spam and generate revenue. Make a special class of commercial account, include some 'verification' badge thingy. Let subreddits ban all commercial content, unpaid commercial content, or leave open (for commercial-specific subs). Let mods profit share in commercial posts. (And fix the moderator system so "first to register controls the sub" is no longer…

Will it fix onlyfans spam!!?!?!

Re: Reddit raises $410M in new funding

#254

Reddit is 16 years old. It's one of the largest sites on the internet by views, users, time on site, any metric you would care about. They have something like 500 FTE's, which is tiny compared to lots of other sites with far less traffic. It's basically the perfect combination of high traffic and low costs, and they have raised close to a billion dollars in funding. If they aren't profitable now, they are very unlike…

My instinct is that Reddit as an organization and as a set of employees are B players, and for that reason a place like Facebook would not want to acquire them. We’ve seen Reddit “execute” a new site design, we see people complaining about being unable to buy ads, and we’ve seen the board’s competence level in finding CEO’s. For the acquisition to break even, you would have to burn down the organization you just acquired, and fix it with your own people. It’s like a bar of gold wrapped in poop. Do you really want to clean off the poop? It might be fool’s gold.

Re: Reddit raises $410M in new funding

#255
post #177

Earlier quoted context omitted.

Reddit should charge for all commercial posts. It would clean up spam and generate revenue. Make a special class of commercial account, include some 'verification' badge thingy. Let subreddits ban all commercial content, unpaid commercial content, or leave open (for commercial-specific subs). Let mods profit share in commercial posts. (And fix the moderator system so "first to register controls the sub" is no longer…

"And fix the moderator system so "first to register controls the sub" is no longer the case" Suggestions? This is a complex proplem.

I think it probably needs to not be fully automatic, but users should be able to vote to nominate a moderator for removal or addition, subject to admin discretion. Ideally, any user of the sub should be able to see the 'case' and contribute why they think the mod would/is doing a good/bad job, and people can upvote and downvote reasons. Maybe kind of use AITA's style of comment voting (but with admins finalizing decisions as a check valve against gaming).

Re: Reddit raises $410M in new funding

#256
post #3

> The company will use the new funds to improve product features, focusing on how to make it easier for newcomers to explore and quickly understand the site, Mr. Huffman said. Reddit is also enhancing its video products with an eye toward more advertising. And the company is building its self-service advertising system, which could help appeal to small and medium-size business marketers. > Reddit is also focused on e…

no guarantee? look at r/de biggest community of german people I've ever heard. r/europe gigantic subreddit, all national subreddits r/italy r/polska r/belarus (known for international protests) r/hongkong also

oh look at: r/norway and their users are even more wealthy than average us redditors

Re: Reddit raises $410M in new funding

#257
post #160

Reddit is simultaneously the most usable and most incompetently run (now that tumblr is dead) social media website on the internet. My hunch is that both phenomena are connected. ___________ The incompetent UI rehaul has meant that most users continue staying on old.reddit.com, which makes it impossible to sunset. This means that old.reddit.com works in the most familiar manner of early-2000s forums without much in i…

I think it's a common misconception that old.reddit.com is still extremely popular. As a mod of a medium-large sub which should skew highly towards old.reddit.com (developer-focussed content, created at around the beginning of reddit itself), the percent of pageviews on old.reddit.com is right now around 8%.

Does that include people who opt out of the redesign with RES? None of the content I see comes from that subdomain.

Re: Reddit raises $410M in new funding

#258
Key line for me: "Reddit is also enhancing its video products with an eye toward more advertising."

They are already moving videos to their awful self-hosted solution. Adding pre-roll definitely makes sense. If they can guarantee premium brands 0% play on porn....

Re: Reddit raises $410M in new funding

#259
post #246

Earlier quoted context omitted.

"the top 20 most upvoted comments in the subreddit within the last year, with the user having more than X posts per year in the subreddit, Y karma per post and more than 1000 characters per post, are invited to become moderators" Only really works for the in-depth subreddits, I guess it's not going to get you far on image or other media-based subreddits...

That seems non obvious, the most upvoted comments are just as likely to be memes or jokes than in-depth research, and even if they are that may not correlate to a good mod very much at all.

You can see this in action on ANY subreddit by sorting by "Top of all time". Almost every post is either some in-joke or meme, some random brigade that happened from a sudden temporary influx of users, etc. for at least the first 10 posts.

Re: Reddit raises $410M in new funding

#260
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

You asked if there was "something intrinsic to Reddit traffic that makes it difficult to monetize?" and the answer is: Yes, they're far less invasive than the other platforms you mentioned. Just at a very high level: - no offsite tracking (so no retargeting - the follow you around the internet ads) - no separate ad network (you can't buy ads on Reddit that show up on 3rd party sites) - limits on how granular targetin…

Reddit has had off site tracking for quite some time.

Remember those little snooheads where you could 'reblog' about something? or vote on a site while on it?

Seeing the reddit bugs/icons/badges was about when the site started engaging in data collection. You bet your ass they do everything they can to determine a general profile of each user now based on visited subs and patterns.

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