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Reddit raises $410M in new funding

nytimes.com

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Re: Reddit raises $410M in new funding

#121

Post by sergiotapia »

post_break wrote: post #112
sergiotapia wrote: post #99

In the hn tiktok thread, I saw a salient comment that said: "When I visit reddit I just leave angry". Tiktok doesn't have this problem. I always have fun on that app, and leave feeling like it was a good time. Reddit is the total opposite. Nothing but people screaming and mods power-tripping, forever. Never experienced a website that objectively has such terrible impact on peoples lives. Are they going to use this mo…

That's all dependent on the subs you visit. I have learned so much on reddit. News and leaks before it breaks anywhere else. How to 3D print stuff. Extremely complicated laws and how to avoid going to prison for stuff I knew nothing about. Reddit is the ultimate "it is what you make of it" website. If you spend your time in the subs that make you angry then yeah, but if you narrow it down to only things you like you'…

That has not been my experience, and I've browsed some _really_ niche subreddits for a "famous" group of bodybuilders in Delray beach if you catch my drift.

Re: Reddit raises $410M in new funding

#122

Post by pageandrew »

kiba wrote: post #101
paulpauper wrote: post #81

Earlier quoted context omitted.

the mods are even worse than admins in many respects. mods for popular subs have considerable control over what is allowed or not. Many subs have enormous blacklists of users,domains,and even words. As well as stupid, arbitrary content guidelines pertaining to length, the title, the body, and other stuff. Reddit admins have the most power but they tend to not get involved unless a sitewide rule is broken.

That's what make reddit great. Certain reddit are heavily moderated and you get great content. If you don't like how moderation done, go start your own reddit.

"Great content" === what are you referring to exactly? The left-wing propaganda that dominates the front page, passed off as "news" or "science"?

Re: Reddit raises $410M in new funding

#123

Post by initplus »

dcolkitt wrote: post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of.

If you are a PC components retailer, users of /r/buildapc seems like an ideal audience to target for advertising. Camera retailer, where better than /r/photography? Cookware - advertise in /r/cooking. Repeat ad infinitum across every niche interest on the site.

They should be able to enable advertisers to do really effective targeting of campaigns. Is this not possible with their current ad tools, or are they not selling the capabilities to advertisers well enough? Or is there not actually that much money in targeted ads, is all the money in generic ads like Coca-Cola & cars?

Re: Reddit raises $410M in new funding

#125

Post by pageandrew »

SkyMarshal wrote: post #120
kiba wrote: post #101

Earlier quoted context omitted.

That's what make reddit great. Certain reddit are heavily moderated and you get great content. If you don't like how moderation done, go start your own reddit.

> go start your own reddit. This is actually what makes reddit great, that anyone can start their own subreddit, mod it however they want, and compete with all the others based on the merits of its own content, community and moderation style.

Untrue... reddit pushes some subreddits to the front page and bans other subreddits on the basis of spreading "disinformation".

Re: Reddit raises $410M in new funding

#126

Post by paxys »

dcolkitt wrote: post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

There is a LOT standing in the way of monetization for Reddit:

- younger user base (so less disposable income)

- loose concept of user identity, so can't tailor ads

- more corpoarate and mainstream advertisers tend to stay away due to the nature of the community and content shared

- primary usage is on web rather than mobile apps

All of these are fixable, but the question is can they do so without alienating their use base.

Re: Reddit raises $410M in new funding

#127

Post by wintermutestwin »

initplus wrote: post #123
dcolkitt wrote: post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

One thing that they do not seem to be taking advantage of is how specialized many of their communities are. It seems primed for letting advertisers target to specific audiences, but as a user I don't really feel like the ads I get are targeted to what I read at all? Maybe I am uninformed but it seems like an advertising goldmine that hasn't been taken advantage of. If you are a PC components retailer, users of /r/bui…

Sounds like a great way to prod those specialized communities to bail to the next diggredditetc.

People are going to those specialized communities to get real information from real users, not lies and misinformation (ads and marketing).

Re: Reddit raises $410M in new funding

#128

Post by CamelCaseName »

khazhoux wrote: post #106
CamelCaseName wrote: post #90

Earlier quoted context omitted.

> Many subs have enormous blacklists of users,domains,and even words. This is the most pathetic slam against mods I have ever seen and shows that you haven't spent two seconds considering what you're criticizing.

Ironically, your comment itself also lacks any detail of countering or clarifying information, and is itself just a content-free slam on the person you replied to. Is your point that the mods don't have all these blacklists (including of words), or that the mods do have the blacklists but they're allowed and expected to? Is the mod system working well, in your opinion?

> Is your point that the mods don't have all these blacklists (including of words),

Of course moderators have blacklists. For words / phrases / domains, they are site sanctioned through the (now) built in function called "Automoderator".

User blacklists are done through the built in ban function.

In fact, one would call these blacklists... moderation. Something a moderator would be expected to do.

> the mods do have the blacklists but they're allowed and expected to?

They are built into the site. It would logically follow that it is both allowed and expected.

Stepping back, I'm not sure how you can expect a forum, any forum, to survive without moderation.

> Is the mod system working well, in your opinion?

This is really impossible to answer.

From the bird's eye view, users and impressions are growing while reddit doesn't have to pay for moderation. A stunning success.

From a lurker perspective, they never interact with moderators and generally get content that has been reviewed and determined to be within the rules, though this may vary by subreddit.

From an active user perspective, the system may work well, or not well, depending on which subreddit(s) you frequent and how you use the platform. There are many subreddits, and moderators on some may certainly make your life unpleasant. So... don't be active on those subreddits.

However, the number of active users, according to the 90-9-1 principle is quite small, and the number of those that ever meaningfully interact with a moderator, or even a bot moderator, are probably a magnitude smaller than that.

So yes, IMO, the mod system seems to work well overall.

Re: Reddit raises $410M in new funding

#129

Post by 13415 »

zozbot234 wrote: post #61
ren_engineer wrote: post #31

Earlier quoted context omitted.

Reddit userbase is way more hostile to ads on average, more block ads, a lot of the content is non-advertiser friendly, they have less information on their audience for targeting, etc. Reddit is more forum than social network, they'll need to get creative to make more revenue from users. Winning strategy for them might be to try and get more older users who don't care about ads so much and have lots of money

> Reddit is more forum than social network Reddit is mostly cat pictures and funny memes at scale, even calling it a "forum" is a stretch. More like a glorified image board.

I've started to add +Reddit in Google searches to obtain useful information when I need to know something. With all those fake top 10 list sites and paid reviews showing up in searches, Reddit is pretty much the only place left for getting reliable product information, for example. There are friendly and knowledgeable subreddits about all kinds of topics.

Re: Reddit raises $410M in new funding

#130

Post by paxys »

leereeves wrote: post #97
paxys wrote: post #93

Earlier quoted context omitted.

Funny enough paying for professional moderation will actually help Reddit. The quality of almost every major subreddit is trash due to mods on a power trip (or paid by a third party to push an agenda).

What makes you think reddit wouldn't just take the third party's money to push the agenda themselves, like many media companies do?

They would, but at least in that case they get paid for it.
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