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Reddit raises $410M in new funding

nytimes.com

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Re: Reddit raises $410M in new funding

#81

Gotta pay the team of people that wholesale censor information there

the mods are even worse than admins in many respects. mods for popular subs have considerable control over what is allowed or not. Many subs have enormous blacklists of users,domains,and even words. As well as stupid, arbitrary content guidelines pertaining to length, the title, the body, and other stuff. Reddit admins have the most power but they tend to not get involved unless a sitewide rule is broken.

Re: Reddit raises $410M in new funding

#82
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

And of course the site will just get worse and worse, but continue onward, because its value is in the audience, and it takes a lot to screw up that momentum.

(What a blessing that HN isn't run to make a profit.)

Re: Reddit raises $410M in new funding

#83
in 10 years time reddit will barely exist if at all. people forget myspace and other garbage like it.

reddit's financial structure is a giant black hole that exists to push stealth advertising that gets less and less competitive with youtube and facebook every hour.

Re: Reddit raises $410M in new funding

#84
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

Reddit currently supports many third party freemium clients ( Ala Twitter 2012). These third party apps offer a no ad experience too. Unsure how much revenue reddit shares with these apps though. It helps with growth(more options for users to be on reddit) , but definitely hurts ad inventory, ad targeting insights etc.

They will eventually shut these down to increase ad views, just like twitter

Re: Reddit raises $410M in new funding

#85
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

I don't think Reddit will ever scale as well as something like Facebook . The bigger Reddit gets, the less usable it becomes due to subs becoming too crowded.

Re: Reddit raises $410M in new funding

#86
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

Reddit userbase is way more hostile to ads on average, more block ads, a lot of the content is non-advertiser friendly, they have less information on their audience for targeting, etc. Reddit is more forum than social network, they'll need to get creative to make more revenue from users. Winning strategy for them might be to try and get more older users who don't care about ads so much and have lots of money

Also reddit itself gives a huge number of ways for advertisers to access the reddit audience without paying for it.

Re: Reddit raises $410M in new funding

#87
post #63
post #54

Earlier quoted context omitted.

Not by a long shot. Boomers are still the highest in spending[1]. I was a broke college student forever and somewhat broke for the years or so after (no loans I worked through college). I’m in the 30-40 range with kids and I spend much more than my twenties. Lots of college students are spending their parents money for these kinds of things. [1] https://resources.datadrivenmarketing.equifax.com/dyks-equif...

While older consumers do have more money to spend, most advertisers prefer to target younger consumers. The thinking is that boomers already have established brand preferences and spending patterns so it's much harder to convert them into new customers.

This is only really true for television advertising, since most of it is brand building, instead of "click here and buy now" online.

Re: Reddit raises $410M in new funding

#88
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

>Or is there something intrinsic to Reddit traffic that makes it difficult to monetize?

Reddit is also home to an enormous amount of porn and nsfw content in general which probably hurts this. They only just started preventing sexually explicit subreddits/content from appearing on r/all six months ago[0]

https://www.reddit.com/r/changelog/comments/lhnvok/removing_...

Re: Reddit raises $410M in new funding

#89

Earlier quoted context omitted.

Maybe a Reddit coin? Use that money to mine it and then seed the Reddit ecosystem at first with coin upvotes/awards, build a merch market for subreddit specific merch, allow advertisers to list items on the marketplace funneling sales there from Reddit ads/promoted posts, original content -> NFT… I don’t know the details but I think the core base of Reddit would be into a project like that.

They actually tried that in the past and it wasn't going anywhere, so they nixed it.

Reddit Coins are still a thing - I have a Gold subscription as well.

Re: Reddit raises $410M in new funding

#90

Gotta pay the team of people that wholesale censor information there

the mods are even worse than admins in many respects. mods for popular subs have considerable control over what is allowed or not. Many subs have enormous blacklists of users,domains,and even words. As well as stupid, arbitrary content guidelines pertaining to length, the title, the body, and other stuff. Reddit admins have the most power but they tend to not get involved unless a sitewide rule is broken.

> Many subs have enormous blacklists of users,domains,and even words.

This is the most pathetic slam against mods I have ever seen and shows that you haven't spent two seconds considering what you're criticizing.

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