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Reddit raises $410M in new funding

nytimes.com

11–20 of 507 posts

Re: Reddit raises $410M in new funding

#11
post #4

So, pretend you are in charge of spending $410 million dollars at Reddit. What would you spend it on? From my amateur perspective I've got, 2 web devs, 1 backend engineer, 3 devops. Pay them very generously and that's $1.2 million spent. I have no idea what I would do with the rest..

PR and sales. Always PR and sales.

They've also been hiring ML

Re: Reddit raises $410M in new funding

#12
post #4

So, pretend you are in charge of spending $410 million dollars at Reddit. What would you spend it on? From my amateur perspective I've got, 2 web devs, 1 backend engineer, 3 devops. Pay them very generously and that's $1.2 million spent. I have no idea what I would do with the rest..

They need more than that for the sole purpose of making the mobile website experience as horrible as possible (and constantly iterating to make it worse and worse)

Re: Reddit raises $410M in new funding

#13

How do they come up with this? Is the long death of reddit, really the TikTok-isation of reddit into yet another vapid commercial meh-space? Will this actually succeed, or is this the pump before the dump?

> How do they come up with this?

You mean the valuation? It's a simple formula of ([money raised] / [shares issued]) * [total shares outstanding]

Re: Reddit raises $410M in new funding

#14
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

Reddit is increasingly forcing mobile users into the app, or to at least make an account. Presumably to improve monetization.

Re: Reddit raises $410M in new funding

#15
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

And then you would see a mass exodus of users..

Re: Reddit raises $410M in new funding

#16
post #2

yet reddit feels like it is dying. non-political subs with very obvious political agendas. The illusion of popularity-based ranking of articles when in reality it is mostly curated Zero transparency on the moderators the big news and political subs Control freak moderators on special interest subs. Some big investors don't seem to be able to accurately gauge what an internet property is worth. Look at Verizon buying…

The gems on Reddit are almost all small subreddits with a community feel. I'd be virtually certain that its high user engagement is primarily driven by users who've matched into smaller subreddits that closely align with their interests. The big, default subreddits are largely wastelands.

But Reddit the platform seems to entirely ignore this dynamic. New users are dropped into the default subreddits, and there's very little tooling or onramps to help them find small interest-matching subs.

Re: Reddit raises $410M in new funding

#17
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

Perhaps traffic has a reciprocal relationship with monetization and until Reddits management are ready to bite the bullet there is a tendency to focus on vanity metrics such as traffic rather than $.

Re: Reddit raises $410M in new funding

#18
post #4

So, pretend you are in charge of spending $410 million dollars at Reddit. What would you spend it on? From my amateur perspective I've got, 2 web devs, 1 backend engineer, 3 devops. Pay them very generously and that's $1.2 million spent. I have no idea what I would do with the rest..

I'm 60% you're joking, but on the chance you're not.

You couldn't keep Reddit going with 10x that team. Just the tooling around keeping up with GDPR regulations and Trust & Safety alone could easily eat $10m a year.

Re: Reddit raises $410M in new funding

#19
post #9

On a visitor perspective, this seems undervalued. This is a 50% or more discount to the market-cap/unique visitor ratio of Twitter, Snap, and Facebook.[1] And all the stats I've seen indicate much higher user engagement and time on site for Reddit compared to the other social platforms. The biggest issue is of course that their monetization is horrible. Like 95% lower per user than the other socials.[2] So the real q…

I feel like extraordinary monetization of reddit would ruin reddit, and the reason why people actually like reddit.
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