Time between 1990 to now is not linear. The web kicked off in the late 90's, picked up the 2000's but not real fast, and now is really flying and one assumes it will continue to accelerate. Power tools are amazing. And that's the internet pushing them. I can see reviews with each new advancement anywhere in the world. They can see R&D around the world. Each company has to keep up and so do the counterfeiters. I'll or…
What major power tool innovations have happened since 1990? Battery tech is the only big one I can think of.
Power Tool KickBack Control (and just safety, were dB warnings big in the 90's? Ergonomic's are improving)
Drill bit/blades/disk composition/tech.
The fact I can (almost) throw out tools that you'd never have seen in a garage in the 90's.
And if we are not children and can talk about such things, they can look good. (Although the 90's tools are now retro and also have an aesthetic)
Track down a power tools catalogue from the 90's
Like computers, every thing was invented before the 80's. But now it's usable and accessible.
And yes, the 80% is probably batteries and cost. But there's a lot in the 20% too.
Going off topic but putting a clear window on stick vacuum cleaners literally gamified vacuuming. What that means for asthma for instance we will see over the years.
Battery adapter's (ie. Milwaukee to Makita) went from 3d printed on ebay to injected moulded over a short period.
The female market has been increasing since the 90/00's and is continuing to increase.