I find this strange in that if you have someone watching online you can make sure they watch the ads. Isn't that what they want?
Cable/satellite providers pay the networks for the right to carry their channels. They could find this revenue stream thinning out if the cable/satellite companies can prove that less people are watching via cable/satellite (and they probably can since, by and large, the cable companies also provide Internet service). You are right though, instead of being worried about the old revenue streams, they should find a way…
Their only new revenue model is bandwidth caps