> At some point they should've just said "welp, don't need a UI team any more" and just never touched it again
I work at a tech company, and I’ll offer my take on why this didn’t happen.
Some growth oriented organizations incentivize product people to keep iterating and “improving” a product. Then, product people are on the hook to show some kind of measurable improvement in some metric. Otherwise, they miss out on promotions, or worst case, they get pushed out.
What I’ve seen happen is some elegant, simple UX that no one ever complained about suddenly morphs into a convoluted, busy mess of its former self. But hey, as long as some A/B test shows an increase in click through rate or total engagement time - great! Mission accomplished!
The root cause is these teams and product people don’t really obsess with the product or the customer experience. They’re incentivized towards optimizing some metric - which at face value appears like optimizing it would provide a better product. But it turns out that’s not the case.
These people all get promoted, pat themselves on the back, and move on. Slowly, the engineering teams realize that these business requirements and stringent launch dates led to a convoluted architecture. We can no longer move quickly or truly innovate. It honestly turns into death by a thousand cuts, where the second and third order effects of the incentive structure ultimately results in a not so great experience. It actually becomes increasingly expensive to fix the past mistakes… the reason could be compatibility or versioning issues, a mess of dependencies and services that no one really understands, or even just a general fear of breaking things and not having clarity on how to get back on track.
It might be that team A has the right senior leadership, but they rely on team or org B to fix issues or update some code. But that other team or org has their own product people, with their own priorities. They couldn’t care less.
What’s worse is that no one is really willing to call out these issues, at least not on the record. Sometimes it’s disengagement and other times it’s fear of coming off as a negative person. Because the immense complexity is too difficult to solve by one person alone, and they honestly don’t have a solution that people would really get behind.
Slowly the engineers burn out or feel disengaged. The great engineering talent ends up leaving. You end up with the career people or the disengaged people who are coasting by. At the end of the day, the customer suffers. We stopped obsessing with the customer experience. It’s turned overwhelmingly into cross team or cross org politics, salesmanship, and often times people focusing on the wrong problems (inventing solutions to problems that don’t even exist) while the obvious thing is right in front of them.
Okay I’ll stop my rant now.