Google Bans Adwords use for Facebook
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Google Bans Adwords use for Facebook
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Re: Google Bans Adwords use for Facebook
#2Google recently suspended all my ads for advertising services (AdWords competitors) and for ad tracking services (Analytics competitors). These are sites Google had advertised for as long as 6 years without issue. The reasons all seem a stretch (http://www.w3roi.com is suspended for 'misleading claims' - what claims?).
Someone's rewriting policies and cracking down over there, and it's a big problem for any business when the largest display and search advertising service in the world decides they won't allow you to be a customer anymore. Sleepless nights for me, as I had just mortgaged a new house before my ads turned up suddenly suspended.
Re: Google Bans Adwords use for Facebook
#3Touché. It all seems rather petty, though. They can either both allow ads, or both ban ads, and the public probably doesn't care which scenario happens.
Re: Google Bans Adwords use for Facebook
#4And this wouldn't have anything at all to do with Facebook first banning adverts for Google+?
http://news.cnet.com/8301-17852_3-20080054-71/facebook-bans-...
Or Facebook banning Adwords in all Facebook apps?
http://forum.developers.facebook.net/viewtopic.php?id=91182&...
More: http://www.hnsearch.com/search#request/all&q=Facebook+ba...
Re: Google Bans Adwords use for Facebook
#5Anyone with a US legal background know if this raises any antitrust issues?
It would certainly raise some red flags under Australian competition law.
Re: Google Bans Adwords use for Facebook
#6Facebook removed Adsense from their list of "approved ad providers" earlier this year. http://developers.facebook.com/adproviders/
This may be a response to that.
Re: Google Bans Adwords use for Facebook
#7I'd be curious to see some real numbers on this. How much is this costing Google directly? How much does the offensive damage Facebook in the pocketbook?
Unless there's a genuinely huge advantage at play, I think this is a bad move by Google. They're supposed to be the good guy against Facebook, and they're just pissing that competitive edge away.
Re: Google Bans Adwords use for Facebook
#8Touché. It all seems rather petty, though. They can either both allow ads, or both ban ads, and the public probably doesn't care which scenario happens.
Perhaps not directly, but they result will indirectly affect them when developers resort to shadier monetization practices because they can't use one on the other.
Re: Google Bans Adwords use for Facebook
#9As with the Apple TOS issue, I also call shenanigans on this.
Sigh whatever happened to just competing fairly?
Re: Google Bans Adwords use for Facebook
#10One potential reason for this:
http://www.byrnehobart.com/blog/a-clever-adwords-hack-how-to...
When people run ads pointing to a site they don't own, it's often in an effort to get an implicit endorsement from that site. Note: I have no evidence that this is going on, but it is a risk with any site that has a recognizable URL and allows user-generated content.
From what I can see, it looks like ads pointing to FB were a) big brands advertising on their own brand names in order to promote social sites (e.g. 'windows 7' or 'hennessy'), b) big brands advertising on generic terms (e.g. 'hummus' ads taking you to the Athenos Facebook page), or c) house ads for navigational searches, including one for the notorious "Facebook login".
These ads are also growing in popularity. It looks like they doubled between April and June.