Apple's mistake is that they seemingly believe there is pushback because people misunderstand how it works. The reality is more nuanced: People understand exactly how it works, and how it works is that it is turn-key onboard spyware, that Apple pinky-swears isn't being used wrong today . For example if the scope/mission expands (e.g. foreign governments), suddenly you've created a drag-net for whatever "badness" is o…
I’m guessing their real prerogative is to keep unlawful content from ever reaching their servers. You wouldn’t know that from reading their press releases though.