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Launch HN: Arengu (YC S21) – Frictionless Signup Flows

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Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#1
Hi HN, we're Jacobo, Sergio & Pablo, founders of Arengu (https://www.arengu.com). We let you build cutting-edge signup flows as Airbnb, Stripe, or Slack for your SaaS, without dedicating a full engineering team.

Building an application requires coding boring flows like signup, logins, payments, and waiting lists. As applications grow, more complex flows are required, and most of the time they can only be edited by engineering teams. If something breaks, sometimes it takes time to notice. Measuring where users drop off can be tricky. Growth and marketing teams want autonomy to sign up users in landing pages, test new flows and get insights into what performs better.

At our previous jobs, we were constantly asked by clients to customize the signup, adding logic or integrations. We didn't find a good solution to cover the UI and custom logic with APIs other than coding from scratch. So we built a low-code platform, suitable for non-engineering teams, where you can build all the UI and integrations with a visual interface. Then you embed the flow in your site where you want it to appear with just a line of code.

Key features include: email or phone verification with OTPs; Stripe integration to enroll users in trial subscriptions; rate limiting to avoid spam or brute force attacks; approvals to build a waiting list and manually approve or reject signups; analytics events to track any user interaction with your flows; native integrations to send data back and forth between us and your apps; custom HTML/JS to extend your flows’ capabilities.

We make money based on the volume of submissions you have per month or based on product capabilities (eg. adding payment flows in your signup).

Watch our product intro video (https://www.youtube.com/watch?v=Go_Dxbj0Jdo) or if you scroll down our homepage (https://www.arengu.com) to “Try a sign-up flow demo” you can see what the product looks like to the end-user and play around - it’s not to sign up to Arengu :P. There are more demos for every of the common use cases we have (https://www.arengu.com/use-cases).

We would love to get feedback about your experience building signups flows: painful parts (eg. UI, logic, security, etc), complex flows (eg. KYC, OTPs, data verification, etc); anything you would like to share with us, or if you think we can help you, feel free to reach out at jacobo [at] arengu.com :)

Re: Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#6
Tried the demo and got stuck at the Stripe payment step and hit the error "Provided API Key is wrong".

That said, this is a desperately needed product for small teams. Was considering building something like this as a SaaS for the last couple years. A small team I was apart of spent multiple sprints mulling over onboarding tweaks for our users involving all these components.

If it's not already a feature or being worked on, please consider making template Q&A flows that can plop users in a bucket. It's often asked for right before or after signup and is a relatively big lift to keep building over and over.

Looks great and good luck!

Re: Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#7

Tried the demo and got stuck at the Stripe payment step and hit the error "Provided API Key is wrong". That said, this is a desperately needed product for small teams. Was considering building something like this as a SaaS for the last couple years. A small team I was apart of spent multiple sprints mulling over onboarding tweaks for our users involving all these components. If it's not already a feature or being wor…

Thank you very much for the feedback! Yes, we see the pain on small teams and also on big companies with complex flows or when they want to scale user acquisition.

Can you provide an example of the template Q&A flows? You mean the onboarding screens?

Btw, we've just fixed the API key for the payment flow, thanks for reporting :P

Re: Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#8

Tried the demo and got stuck at the Stripe payment step and hit the error "Provided API Key is wrong". That said, this is a desperately needed product for small teams. Was considering building something like this as a SaaS for the last couple years. A small team I was apart of spent multiple sprints mulling over onboarding tweaks for our users involving all these components. If it's not already a feature or being wor…

Thank you very much for the feedback! Yes, we see the pain on small teams and also on big companies with complex flows or when they want to scale user acquisition. Can you provide an example of the template Q&A flows? You mean the onboarding screens? Btw, we've just fixed the API key for the payment flow, thanks for reporting :P

https://www.noom.com/#/survey/basicHealthGoal

https://www.lemonade.com/onboarding/1

So many signups now involve taking a small survey that will sort you into a some cohort. Lots of times, this is required prior to even entering an email or password. Making this process easy, or having a template with predefined dynamic questions and answer flows (even if they're fake and meant to be changed) would be super helpful and solve a whole engineering effort in one fell swoop.

Re: Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#9

Earlier quoted context omitted.

Thank you very much for the feedback! Yes, we see the pain on small teams and also on big companies with complex flows or when they want to scale user acquisition. Can you provide an example of the template Q&A flows? You mean the onboarding screens? Btw, we've just fixed the API key for the payment flow, thanks for reporting :P

https://www.noom.com/#/survey/basicHealthGoal https://www.lemonade.com/onboarding/1 So many signups now involve taking a small survey that will sort you into a some cohort. Lots of times, this is required prior to even entering an email or password. Making this process easy, or having a template with predefined dynamic questions and answer flows (even if they're fake and meant to be changed) would be super helpful an…

This is really helpful! Thank you very much.

Re: Launch HN: Arengu (YC S21) – Frictionless Signup Flows

#10
Holy crap you guys are awesome. I've brought this idea up with all my entrepreneur friends, everyone's surprised it hasn't been built. Super slick, flexible implementation.

The onboarding was smooth, and made it clear how feature-filled the debugging experience is.

Don't have a use case for this personally right now (iOS / Android apps only, native code), but will definitely use in the future. Congrats on the launch.

Really a tremendous accomplishment. I hope you guys are proud as hell of what you've built.

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