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Unleashing Radical Creativity (2020)

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Re: Unleashing Radical Creativity (2020)

#2
I love to hear about places like X, but what surprises me is that there are few places like X. You’d think in an industry where we’re constantly talking about “innovation” and “disrupting the market”, you’d see more of these types of places but I guess it’s more important to be make something safe and sells.

Re: Unleashing Radical Creativity (2020)

#3

I love to hear about places like X, but what surprises me is that there are few places like X. You’d think in an industry where we’re constantly talking about “innovation” and “disrupting the market”, you’d see more of these types of places but I guess it’s more important to be make something safe and sells.

Innovation is really not the goal of most places. What makes RoE is extracting as much as you can from what you have and only innovate when needed (i.e. customer tells you/margin pressure etc.). If you can burn money then you can disrupt etc., but if you are measured on profitability innovation is mostly a drag (better to buy innovations you like).

Coming first isn't always the best place to be, sometimes being the last to enter is also quite a good spot.

Re: Unleashing Radical Creativity (2020)

#5
Did any of the Google daughter companies funded by its money actually do something useful?

It seems like they don't have an idea of what to do and they just believe that some unspecified "innovation" of theirs will change the world.

They use all the corp speak and methods and achieve nothing except making execs rich beyond belief.

Re: Unleashing Radical Creativity (2020)

#6
I remember reading once that Robert Frost was given a creativity test as part of an article for Newsweek or Time where he had to see shapes in clouds (or something similar, I read this a long time ago), he scored particularly low on this test and he remarked afterwards something to the effect that to be creative (or to benefit from creativity) you needed to be able to unsee the shapes in the clouds and ignore the incidental.

As a general observation whenever I see tools or methods discussed to increase creativity it always seems to be things designed to increase the incidental, that is to say processes to make non-creative people feel they are being creative, designed by non-creative people. Destined to fail.

this is probably badly remembered.

on edit: given the shortcomings of modern google I do not believe I can find the article anymore, so this hazy description will have to do.

Re: Unleashing Radical Creativity (2020)

#7
Stifled creativity is the dark side of learning to act "appropriately".

Sometimes an individual might "overfit" and limit their thoughts or actions too much.

But it's a fine line, everybody expects you to understand what's not to be said, without being told. It's all about the context, the frame.

We can see some of this in X itself. A capital intensive technological solution is appropriate work product, at X.

Radical schemes for reducing overall consumption or redistibuting wealth, would not be appropriate work product at X.

Re: Unleashing Radical Creativity (2020)

#8
post #5

Did any of the Google daughter companies funded by its money actually do something useful? It seems like they don't have an idea of what to do and they just believe that some unspecified "innovation" of theirs will change the world. They use all the corp speak and methods and achieve nothing except making execs rich beyond belief.

WayMo is one descendant?

Re: Unleashing Radical Creativity (2020)

#9
post #5

Did any of the Google daughter companies funded by its money actually do something useful? It seems like they don't have an idea of what to do and they just believe that some unspecified "innovation" of theirs will change the world. They use all the corp speak and methods and achieve nothing except making execs rich beyond belief.

Sidewalk Labs arguably an impactful spinoff

Re: Unleashing Radical Creativity (2020)

#10

I love to hear about places like X, but what surprises me is that there are few places like X. You’d think in an industry where we’re constantly talking about “innovation” and “disrupting the market”, you’d see more of these types of places but I guess it’s more important to be make something safe and sells.

The problem is lack of constraint. You can build anything, but where does it fit in the world? That transition from derisked, innovative technology to useful product is particularly difficult and typically involves a handoff between two separate groups of people. Does the receiving group need or want an innovation? How well did the innovation group prep the technology for handoff? Was the innovation pulled through development by demand or was it pushed by the inventors? These are not trivial problems and any innovation shop like X is necessarily going to carry a lot of risk. You really only see that kind of innovation focus in organizations that can handle the risk (cash flow sufficient to recover from continuous failure from the innovation department). My (biased) opinion is that it is worthwhile to have innovation focused groups in your company, but management needs to be realistic about risk.

[source]: several years leading a design engineering R&D group

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