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Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

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11–20 of 106 posts

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#11
post #10

> [...] is hoped to allow companies to read information from encrypted sets of data while also preserving privacy [...] These tow items sound mutually exclusive.

Not only that, but if they can generate meaningful targeted advertising from encrypted data, that would be pretty a strong indicator that the encryption method is not strong enough. Ideally, encrypted data must be indistinguishable from random noise.

[deleted]

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#12

> [...] is hoped to allow companies to read information from encrypted sets of data while also preserving privacy [...] These tow items sound mutually exclusive.

They are not, they are referring to "Homomorphic encryption" which basically allows you to do computation on encrypted data without decrypting it or otherwise reveal the encrypted data. https://en.wikipedia.org/wiki/Homomorphic_encryption

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#15
While from a technology point of view this is very interesting, I would really prefer an option to pay a reasonable subscription fee to have adverts turned off for me.

Before Facebook bought WhatsApp it actually used to require a small annual fee, but it was removed.

Alas, I fear that as tends be the case with advertising companies, they know that the willing to pay users are the most valuable advert audience, so are unlikely to give anyone an option to opt out.

On an unrelated note, I wish that YouTube offered a "no adverts" subscription option, I don't want to have to pay the full price for their premium package when I watch very little YouTube and the only thing I want from it is the lack of adverts.

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#16

> [...] is hoped to allow companies to read information from encrypted sets of data while also preserving privacy [...] These tow items sound mutually exclusive.

They are not, they are referring to "Homomorphic encryption" which basically allows you to do computation on encrypted data without decrypting it or otherwise reveal the encrypted data. https://en.wikipedia.org/wiki/Homomorphic_encryption

> These resulting computations are left in an encrypted form

As opposed to "read information from encrypted sets of data"

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#17

While from a technology point of view this is very interesting, I would really prefer an option to pay a reasonable subscription fee to have adverts turned off for me. Before Facebook bought WhatsApp it actually used to require a small annual fee, but it was removed. Alas, I fear that as tends be the case with advertising companies, they know that the willing to pay users are the most valuable advert audience, so are…

[deleted]

Re: Facebook reportedly researching ways to use encrypted WhatsApp messages for ads

#20

While from a technology point of view this is very interesting, I would really prefer an option to pay a reasonable subscription fee to have adverts turned off for me. Before Facebook bought WhatsApp it actually used to require a small annual fee, but it was removed. Alas, I fear that as tends be the case with advertising companies, they know that the willing to pay users are the most valuable advert audience, so are…

YouTube seem to be testing it in Europe.

https://www.theverge.com/2021/8/2/22605455/youtube-premium-l...

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