Earlier quoted context omitted.
There is no stand. Apple required it. Same thing happened to Kobo.
I realize Apple required it. But Amazon still had a choice. They could have complied with Apple's rules and paid 30% of their revenue to Apple for ebooks sold from within the app. And passed the price increase on to consumers. I view it as standing up to Apple that Amazon did not do this. I think this will be better, if a little inconvenient, for consumers in the long run because it will ultimately keep ebook prices…
This action by Amazon seems to be capitulation since there was no way that the in app purchasing system would support so many hundred thousands of books anyway.