How about hollywood starts making GOOD content again?
May I direct you to every single A24 film?
there are lots of a24 studios out there. but they’re tiny, they release few films with modest revenues.
As lockdowns lift, media firms brace for an “attention recession”
21–30 of 207 posts
Re: As lockdowns lift, media firms brace for an “attention recession”
#22Re: As lockdowns lift, media firms brace for an “attention recession”
#23Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...
I know half of my advertisement budget is wasted, I just don't know which half.
Plus your source is about TV ads only.
Re: As lockdowns lift, media firms brace for an “attention recession”
#24Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…
I'm looking forward to returning to a movie theater. Though only Alamo, which was really the only one I went to pre-pandemic anyway, because the rest of the industry was already in shambles. Alamo is the only chain I know of whose experience has evolved past "big screen and big speakers and overpriced snacks".
Alamo is amazing. More businesses should follow their example.
Re: As lockdowns lift, media firms brace for an “attention recession”
#25Earlier quoted context omitted.
I'm looking forward to returning to a movie theater. Though only Alamo, which was really the only one I went to pre-pandemic anyway, because the rest of the industry was already in shambles. Alamo is the only chain I know of whose experience has evolved past "big screen and big speakers and overpriced snacks".
Alamo is amazing. More businesses should follow their example.
I think their secret is being run by people who are actually into movies, instead of people who are only into money
Re: As lockdowns lift, media firms brace for an “attention recession”
#26Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…
I'm looking forward to returning to a movie theater. Though only Alamo, which was really the only one I went to pre-pandemic anyway, because the rest of the industry was already in shambles. Alamo is the only chain I know of whose experience has evolved past "big screen and big speakers and overpriced snacks".
What, exactly, is special about Alamo? I'm unfamiliar.
Re: As lockdowns lift, media firms brace for an “attention recession”
#27Earlier quoted context omitted.
I wonder if this will result in more outrageous, more clickbait junk from media outlets, desperate for audience attention. Even more than it is now. I am spending more time on YouTube too. I used to watch Netflix, but it has been downhill last 3 years or so.
What's strange to me is that while YouTube seems to be stealing a lot of attention, the creators on the platform are so often complaining the platform and having to build out non-platform revenue streams in order for it to make sense. Is it that they expect more than their fair share, or is YouTube leveraging their creators more than they should, or are adblockers the issue? I'm not sure what it is, it just surprises…
Anyone can be a creator. You have to be pulling in millions of views from people that are valuable to advertise to (not all views are created equally) in order to make a career out of it.
Re: As lockdowns lift, media firms brace for an “attention recession”
#28Earlier quoted context omitted.
I'm looking forward to returning to a movie theater. Though only Alamo, which was really the only one I went to pre-pandemic anyway, because the rest of the industry was already in shambles. Alamo is the only chain I know of whose experience has evolved past "big screen and big speakers and overpriced snacks".
What, exactly, is special about Alamo? I'm unfamiliar.
They kick out people who text or talk during movies and they were the first theater I heard of that served alcohol and food.
Re: As lockdowns lift, media firms brace for an “attention recession”
#29Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...
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Re: As lockdowns lift, media firms brace for an “attention recession”
#30Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…
Movies, as in 2 hour stories that you consume in a physical location outside your house, are never gonna return to what they were. What will survive is "a fun location outside the house to watch a screen with incredible sound + picture" with your friends / a date / kids. That market should remain lucrative, cause people aren't gonna wanna be in the house all day / weekend and it's gonna remain a relatively cheap night out.