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As lockdowns lift, media firms brace for an “attention recession”

economist.com

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Re: As lockdowns lift, media firms brace for an “attention recession”

#4
Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits to go back to their old habits as freedoms are slowly restored?

AMC is looking into showing live events such as college football, world sports, and concerts. So they seem aware that movies are no longer enough to keep them afloat. Can they build new habits? Be a family friendly alternative to the sports bar for alumni groups? In a landscape of broken habits, maybe, maybe not. Big screens at home are cheap and so are the food and drinks. What's missing is a sense of community. Can they deliver on that?

Re: As lockdowns lift, media firms brace for an “attention recession”

#6

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

N=1, I spend all my media time on Youtube. Haven't watched a show in years. Watched some of the NBA playoffs though. Also watched Tenet in a huge empty theater.

Re: As lockdowns lift, media firms brace for an “attention recession”

#7

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

N=1, I spend all my media time on Youtube. Haven't watched a show in years. Watched some of the NBA playoffs though. Also watched Tenet in a huge empty theater.

I wonder if this will result in more outrageous, more clickbait junk from media outlets, desperate for audience attention. Even more than it is now.

I am spending more time on YouTube too. I used to watch Netflix, but it has been downhill last 3 years or so.

Re: As lockdowns lift, media firms brace for an “attention recession”

#8

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

N=1, I spend all my media time on Youtube. Haven't watched a show in years. Watched some of the NBA playoffs though. Also watched Tenet in a huge empty theater.

> Also watched Tenet in a huge empty theater.

Same, what a great experience. I don't mind the experience of a busy theatre but watching a movie in a comfy centre seat all by your lonesome is pretty rad.

Re: As lockdowns lift, media firms brace for an “attention recession”

#9
post #7

Earlier quoted context omitted.

N=1, I spend all my media time on Youtube. Haven't watched a show in years. Watched some of the NBA playoffs though. Also watched Tenet in a huge empty theater.

I wonder if this will result in more outrageous, more clickbait junk from media outlets, desperate for audience attention. Even more than it is now. I am spending more time on YouTube too. I used to watch Netflix, but it has been downhill last 3 years or so.

What's strange to me is that while YouTube seems to be stealing a lot of attention, the creators on the platform are so often complaining the platform and having to build out non-platform revenue streams in order for it to make sense.

Is it that they expect more than their fair share, or is YouTube leveraging their creators more than they should, or are adblockers the issue? I'm not sure what it is, it just surprises me that there seems to be unwavering consumption and creation on the platform but the numbers aren't lining up for the creators.

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